Barefoot Technologies Blog- Vacation Rental Industry News

Airbnb.com Bounces Back: And In Impressive Fashion!

Posted by Adam Zippin on Oct 15, 2013 1:12:00 PM

My last blog got some mixed reviews after I wrote about the subpoena that Airbnb.com received.  Some people liked it and we got a tweet out there, others were not so impressed with my views.  So this week, I am glad to report that Airbnb.com has partnered with Pepsi Next to anchor its newest promotion.

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Tags: Vacation Rental Industry, Barefoot, Client Expectations, Vacation Rental Software, HomeAway, rental industry competition, How to market vacation rentals, Property Management, Second Home, Property Manager, Management Software, Competitive Advantage, rental marketing, Property manager marketing, professional management, rental indusrty competition, Airbnb.com

Blog Update: Why Airbnb Has A Tough Road Ahead 2.0

Posted by Adam Zippin on Oct 8, 2013 5:35:00 PM

 Back in May I ran a blog about Neil Warren who had rented his room through the popular site Airbnb.com.  This site has made news headlines a few times for its rental policies and the people who are avoiding laws and legislation while using the site.  One member found renting a room was violating her condominium complex’s policies.  Mr. Warren was in violation of several leasing laws for the city of New York.  He however, decided it was best to continue renting his apartment to quests.

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Tags: Vacation Rental Industry, Barefoot, Client Expectations, VRBO, Vacation Rental Software, VRBO Portal, rental industry competition, vacation rental scam, How to market vacation rentals, Property Management, Property Manager, Management Software, Property manager marketing, professional management, rental indusrty competition, Airbnb.com, Vacation Rentals, rental management business

Rental Scammer Caught! Sentenced to 2 years, most already served!

Posted by Adam Zippin on Oct 3, 2013 1:42:00 PM

 Its always an interesting story to read when you click through a cacation rental scam headline.  Sometimes the type of scam is new and you want to alert people, sometimes scams have hit a new area and the professionals there should be alerted, but one thing is for sure, you never feel content in anyway after reading about these scammers.  Today, there was a chance for that to change as I clicked “Rental Scammer Gets Two Years”.  Finally, I thought to myself, someone is being punished for these crimes.  To my horror, once the web page loaded the rest of the caption became clear, “most of which already served”.

 

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Tags: Scams, Vacation Rental Software, rental industry competition, vacation rental scam, How to market vacation rentals, Property Management, Competitive Advantage, Rental Scam, future of vacation rentals, professional management

Apple WWDC and its Effects on Vacation Rentals

Posted by Adam Zippin on Sep 10, 2013 12:34:00 PM


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Tags: Vacation Rental Management, Vacation Rental Industry, Rental Market, Vacation Rental Software, Rental Management, Property Management, Property Management Software, Management Software, Competitive Advantage, Rental management Software

How to Stay For Profit When Responding to Non-Profits in Rentals

Posted by Adam Zippin on Jul 30, 2013 4:30:00 PM

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Tags: Vacation Rental Industry, Barefoot, Vacation Rental, Rentals, Vacation Rental Software, Software, Rental, Property Management, Second Home, Property Management Software, Management Software, Vacation Home, Vacation

HomeAway Making International Moves

Posted by Adam Zippin on Jul 18, 2013 6:20:00 PM

In the world of Vacation Rentals, there are sometimes too many numbers and trends to search through to find the value.  In these cases, large companies tend to excel and HomeAway is no different.  In a recent purchase, for a yet defined amount, HomeAway is purchasing the majority of travelmob, an online startup with vacation properties in Asia Pacific.  While this may seem like an odd move, HomeAway backs it with strong numbers, reporting that "over 100 million people will enter the Asian middle class each of the next several years, and Asia will have an increasing influence over the world's economic growth" as told by Brian Sharples, chief executive officer of HomeAway.

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Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Rentals, Rental Market, VRBO, HomeAway, Rental, Rental Management, Property Management, Second Home, Property Manager, Management Software, Rental Software, Vacation Rentals

10 Things to Look for in Vacation Rentals When Traveling with Kids

Posted by Adam Zippin on Jul 10, 2013 3:53:00 PM

In the constant attempt to bring you new and relevant information, today's blog is coming not from me but from HouseSittingjobs.com.  This article is about what to look for in vacation rentals when children are part of the equation.  One massive perk our industry offers is the ability to tailor better to a family than a hotel room ever can.  We read the article and found it well written enough to reccomend it to you, our readers.  Without much more babble, here is the 10 things to look for in a Vacation Rental when travelling with kids.

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Tags: Vacation Rental Management, Vacation Rental Industry, Vacation Rental, Client Expectations, Rentals, Rental Market, VRBO, Property Management, Vacation Advice, Vacation Rentals, Vacation Home, Vacation, Offerings

The Vacation Rental Merry Go Round – Are You Onboard?

Posted by Adam Zippin on Jul 2, 2013 4:05:00 PM

 The vacation rental industry is changing, almost daily, as you are well aware.  Home Away, Wyndham, Marriot, Trip Advisor and other large companies are moving us to places we have never been before.   It can be a very challenging environment to work in.   The good news is that these companies all bring awareness to our industry that there hasn’t been here before.   PhoCus Wright, which is a travel research company, recently published a report,  PhoCusWright’s U.S. Vacation Rentals 2009-2014:  A Market Reinvented.   It is a very expensive report, but brings some very valuable information to us.  It was said that only 10-15% of travelers knew or considered vacation rentals.  Well in this report, 20% of the travelers surveyed stayed in a vacation rental in the past two years.  An additional 27% considered a vacation rental, but ultimately chose another option.  Why?  Well, part of it is the misconceptions of our industry, that vacation rentals are only suitable for longer trips and larger groups, as well as vacation rentals not having the “amenities” that hotels offer.  Today, this is not necessarily the case. 

So the good news is that more and more folks are looking at vacation rentals, but the bad news is that still, only 20% of travelers are actually choosing our industry to meet their vacation needs.   How did it get from the 10% that it was 5+ years ago, to the 20%?   And how do we get it from 20% to 30% and more?  Most of us will agree that the national economy hasn’t improved that much.  Unemployment is going back up, and so many people are still out of work.  So why is it that our business is so much better?   I would suggest that the marketing awareness created by these large companies, as well as the internet providing more and more innovation, is finding the average consumer, and we need to take advantage of it.  So some thoughts on how you can get on board:

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Tags: Barefoot, Vacation Rental, Rentals, Rental Market, Rental, Rental Management, Property Management, Property Manager, Property Management Software, Management Software, Competitive Advantage, Rental Software, Rental Management CRM, CRM, Break

It's Not Too Late To Capitalize On National Vacation Rental Month

Posted by Adam Zippin on Jun 28, 2013 12:44:00 PM

So its national Vacation Rental month this July and we hope that you are preparing for the blast of business and overwhelming amount of guests.  What’s that you say, you’re not doing anything to push this news to your potential guests?  Surely there is a mistake here as this is some free publicity.  If you have not been publicizing this then you are falling into the shadows of large companies like Wyndham, who are playing on the national level.  Fear not, here are 5 ways you can still make the most of the free publicity of this month!

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Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Vacation Rental, Rentals, Rental Market, Vacation Rental Software, Rental, Rental Management, Property Management, Second Home, Property Manager, Property Management Software, Vacation Advice, Management Software, Competitive Advantage, Rental Software, Vacation Home, Vacation, Rental Management CRM

Vacation Rental Scam Avoidance - 101

Posted by Adam Zippin on Jun 13, 2013 2:46:00 PM

The summer is here with warm weather, boat shoes, cookouts, Frisbee’s and family.  Did you notice the one thing missing?  Correct, vacation rental scams are missing this year because you have read this article on 5 steps to avoid a vacation rental scam!

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Tags: Vacation Rental Industry, Barefoot, Vacation Rental, Rentals, Rental Market, Scams, Vacation Rental Software, Rental, Property Management, Second Home, Property Manager, Vacation Advice, Rental Scam, Rental Software, Vacation Home, Vacation