Barefoot Technologies Blog- Vacation Rental Industry News

Why Vacation Rental Management Companies Should Use Press Releases

Posted by Claiborne Yarbrough on Aug 19, 2014 10:41:00 AM

Everyone sees how videos and pictures go viral on the internet but did you know articles go viral as well? It does happen.  Most of the time, it is because the article was generated as a press release and submitted to digital press release services like PR Web. 

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Tags: Vacation Rental Industry, rental marketing, Property manager marketing

Cultivating Delight: Ten Tips for Creating Surveys for Vacation Rentals

Posted by Claiborne Yarbrough on Jul 3, 2014 11:25:00 AM

We’ve all been asked to complete a survey when we’ve purchased something online, dined out or stayed at a hotel. I just received a very prompt survey from my stay last week in Anaheim. Since I received outstanding service from the hotel, I was happy to take a few minutes to reply.

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Tags: rental marketing, Property manager marketing

Marketing Your Vacation Rental: Inbound Part 5

Posted by Adam Zippin on May 21, 2014 4:13:00 PM


Congratulations, your web traffic is higher than ever, you are seeing more leads now and you are closing and bringing in more guests than years past.  I guess this means your inbound marketing program is over, right? Not quite, social referrals and social medias are worth their weight in gold and now is the time to turn your guests into advocates!

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

Marketing Your Vacation Rentals: Inbound Part 4

Posted by Adam Zippin on May 16, 2014 3:17:00 PM

So your web traffic is increasing and you have been getting more leads than ever through your site, so what’s next?  Que the sales pitch right? Wrong.  This is arguably the most crucial part of inbound marketing, where we turn those leads you've nurtured, into renters or guests.  If we look at this from a typical sales process, these leads are fresh and you need to flood them with your sales pitch to both inform them and sell them at the same time.  However, this is not your typical sales funnel, this is your inbound funnel, and the leads that you are looking at have found you because of something you offer that interests them.

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Tags: Vacation Rental Industry, Property manager marketing, How to market vacation rentals, professional management, Marketing, Inbound Marketing, Marketing Vacation Rental

Marketing Your Vacation Rentals: Inbound Part 3

Posted by Adam Zippin on Apr 24, 2014 4:06:00 PM

The third segment will focus on how to convert your new visitors into leads.  In segment 1 we discussed the background of inbound marketing, in segment 2 we covered how to get your message through the traffic of the internet, to the right person.  Once you have increased your traffic, the next step is to begin converting that traffic to leads.  After all, what good is a more qualified lead funnel if your conversion rates stay the same?  You have gone through the work to get your message to the people who want to hear from you, now make the most of this targeting and increase your close rates.

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Tags: Vacation Rental Industry, Property manager marketing, How to market vacation rentals, professional management, Marketing, Inbound Marketing, Marketing Vacation Rental

Marketing Your Vacation Rental: Inbound Part 2

Posted by Adam Zippin on Apr 10, 2014 12:34:00 PM

In the constant struggle that is marketing, getting more people to your website is not always the answer, sometimes it’s getting the right people.  This week I will address the Paveya infographic’s first stage which is “attract website visitors”.  This is the starting point for all your inbound marketing tactics for your vacation rentals and can impact your business immensely.  The point of this stage is to move “strangers” to become “website visitors” and improve visibility for your website.

In years past, this one have been done with one word, “SEO” or search engine optimization.  Many people use the term SEO to this day but the old definition of SEO bears a minimalistic resemblance to the current methods of optimizing your website.  The first page on Google or other search engines has led to some interesting tactics in web design.  It also led to the creation of an entire industry that would focus on helping you beat the google algorithm.  However, Google has evolved and its latest stage of algorithm has left the SEO hotshots of old in the dust.  The new way to think about SEO should focus on content creation.

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

8 steps to decide on a vacation destination

Posted by Aj Mudford on Feb 19, 2014 12:21:00 PM

There are a few important factors that need to be considered when deciding on where to go on vacation. Quite often there is an event or someone you’d like to visit that plays a part in your decision making process. Beyond that the choice between a warmer location to escape the winter or the opposite and embracing the winter and all it brings.

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Tags: Client Expectations, Vacation, Vacation Advice, Property manager marketing, How to market vacation rentals, Vacation Rental Software

Seven Useful Tools For Shoulder Season Vacation Rentals

Posted by Adam Zippin on Jan 16, 2014 5:52:00 PM

As winter begins to fade it becomes more important than ever to capitalize on your winter season guests.  These guests can vary dramatically based on your market but one thing is the same, the main season is ending and your guest are beginning to shift from those coming to stay for the peak season to those who are looking for a shoulder season getaway.

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Tags: CRM Tips, Property Management, Client Expectations, Property Management Software, Competitive Advantage, Offerings, Vacation Rental Software, Property manager marketing, How to market vacation rentals, rental indusrty competition, Browser Based Software, Barefoot Technologies, Marketing

Marketing Your Vacation Rental: Off Grid style

Posted by Adam Zippin on Jan 15, 2014 4:51:00 PM

Every once in a while you find something that is so unique and exciting that you have to comment on it.   We sit in our world, and watch everything pass by, and never really utilize the uniqueness of the opportunities that are afforded to us.  

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Tags: Property Management Software, Vacation Rental Software, Property manager marketing, How to market vacation rentals, future of vacation rentals, Barefoot Technologies, Marketing

How to Seasonally Market Your Rental Properties

Posted by Adam Zippin on Nov 14, 2013 5:48:00 PM

Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season.  Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest.  With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow.  So how does this resonate through with your business?  Here are 8 ways to beat the winter with simple marketing tools

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Tags: CRM, CRM Tips, Rental Management CRM, Rental Management, Second Home, Vacation Rental Industry, Property Management Software, Management Software, Competitive Advantage, Offerings, Vacation Rental, Vacation Rental Software, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, rental management business, professional management, rental indusrty competition, rental industry competition