Barefoot Technologies Blog- Vacation Rental Industry News

Barefoot Announces New Customer Resort Rentals of Hilton Head Island

Posted by Claiborne Yarbrough on Sep 8, 2014 10:00:00 AM

Henniker, New Hampshire -- Barefoot Technologies is pleased to announce a new partnership with Resort Rentals of Hilton Head Island. Resort Rentals has purchased th
e Agent 3.0c system to run the essential backend systems for their vacation rental management business replacing a custom system.

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Tags: Vacation Rental Industry, Vacation Rental Software, Rental management Software

What Does Cloud Based Vacation Rental Management Software Mean

Posted by Mike Mueller on Jun 19, 2014 11:40:00 AM

When you log onto the internet, and you get the log in screen for any cloud based system, do you ever wonder where that data actually is?    When folks go to your website, and click on "book now", do you ever wonder where that data is stored?   For those of you with a "smidgen" of curiosity, allow us to offer some information that can give you the confidence your data is in very safe hands.   

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Tags: Vacation Rental Software, Rental management Software

Leverage Barefoot Coupons and Dynamic Pricing to Build Early Summer Rentals

Posted by Claiborne Yarbrough on Jun 10, 2014 9:00:00 AM


I’ve been hearing from some vacation rental management folks in summer markets that the season is off to a slow start. The reason for the lower occupancy is probably attributed to the fact that so many school systems on the East Coast had to add days to the school year to make up for the MANY MANY MANY snow days (can you tell I am Mom of kids who were out of school 21 snow days this year?).

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Tags: Rental management Software, How to market vacation rentals, Barefoot Technologies, Marketing Vacation Rental

Marketing Your Vacation Rental: Inbound Part 5

Posted by Adam Zippin on May 21, 2014 4:13:00 PM


Congratulations, your web traffic is higher than ever, you are seeing more leads now and you are closing and bringing in more guests than years past.  I guess this means your inbound marketing program is over, right? Not quite, social referrals and social medias are worth their weight in gold and now is the time to turn your guests into advocates!

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

Marketing Your Vacation Rental: Inbound Part 2

Posted by Adam Zippin on Apr 10, 2014 12:34:00 PM

In the constant struggle that is marketing, getting more people to your website is not always the answer, sometimes it’s getting the right people.  This week I will address the Paveya infographic’s first stage which is “attract website visitors”.  This is the starting point for all your inbound marketing tactics for your vacation rentals and can impact your business immensely.  The point of this stage is to move “strangers” to become “website visitors” and improve visibility for your website.

In years past, this one have been done with one word, “SEO” or search engine optimization.  Many people use the term SEO to this day but the old definition of SEO bears a minimalistic resemblance to the current methods of optimizing your website.  The first page on Google or other search engines has led to some interesting tactics in web design.  It also led to the creation of an entire industry that would focus on helping you beat the google algorithm.  However, Google has evolved and its latest stage of algorithm has left the SEO hotshots of old in the dust.  The new way to think about SEO should focus on content creation.

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

More Vacation Rental Crackdowns Looking to Limit Rentals

Posted by Adam Zippin on Nov 26, 2013 4:48:00 PM

Berlin is now the most recent location to limit short term rentals.  This is the first international story we have reported on here, as most of our focus has been based on rental trends in the us.  However, with all of the crackdowns coming through as of late, this trend seemed destined to become global.

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Tags: Property Management, Second Home, Vacation Rental Industry, Rental Software, Vacation Rental Software, Rental management Software, rental marketing, future of vacation rentals, rental industry competition, Vacation Rental Legislation

How to Seasonally Market Your Rental Properties

Posted by Adam Zippin on Nov 14, 2013 5:48:00 PM

Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season.  Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest.  With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow.  So how does this resonate through with your business?  Here are 8 ways to beat the winter with simple marketing tools

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Tags: CRM, CRM Tips, Rental Management CRM, Rental Management, Second Home, Vacation Rental Industry, Property Management Software, Management Software, Competitive Advantage, Offerings, Vacation Rental, Vacation Rental Software, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, rental management business, professional management, rental indusrty competition, rental industry competition

5 Reasons Your Vacation Rental Business Must Use Portals

Posted by Adam Zippin on Sep 19, 2013 4:35:00 PM

I had a great phone call today with one of Barefoot’s portal partners and about halfway through the call, we realized that vacation rental managers seem to be very reluctant to utilize the opportunities that portal pages present.  After we hung up, my mind began racing as to why these property managers would not want to have their properties listed on some of the most popular rental listing sites on the web.  The ability exists with the Barefoot vacation rental software. Some reasons came to mind but none of them seemed to warrant missing out on the portal party. So here are the 5 most common reason people don’t want to use portals, and why you must!

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Tags: Vacation Rental Industry, Property Management Software, Vacation Rental Software, HomeAway, Rental management Software, How to market vacation rentals, Rental Portal, HomeAway Portal, VRBO Portal

Why Your Marketing Is Missing Your Target: Vacation Rental Customers

Posted by Adam Zippin on Sep 12, 2013 1:30:00 PM

For some time now, the vacation rental industry has been a mom and pop field.  Many smaller businesses run and owned by families or small companies that tend to play on the safer side of all things, whether that be their vacation rental software, marketing, budgets, or any practice.

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Tags: Rental Market, Rental Software, Property Management Software, Vacation Advice, Management Software, Vacation Rental Software, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals

Apple WWDC and its Effects on Vacation Rentals

Posted by Adam Zippin on Sep 10, 2013 12:34:00 PM


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Tags: Rental Management, Vacation Rental Management, Property Management, Vacation Rental Industry, Rental Market, Property Management Software, Management Software, Competitive Advantage, Vacation Rental Software, Rental management Software