Barefoot Technologies Blog- Vacation Rental Industry News

Implications for the Vacation Rental Industry in Zillow’s Acquisition of Trulia

Posted by Claiborne Yarbrough on Jul 29, 2014 1:12:00 PM

Zillow announced the acquisition of Trulia yesterday in a stock exchange deal valued at 3.5 billion dollars. Both websites will continue to operate separately. Together they account for about 48% (not including local websites) of listings web traffic. These two portals are the biggest names in the online real estate market. Combining forces might have some unique implications for those agencies and brokerages that are currently serving both the real estate and vacation rental markets and for those companies that are only serving the real estate market in vacation rental hotspots.

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Tags: Property Management, rental industry, Rental Industry Changes

Marketing Your Vacation Rental: Inbound Part 5

Posted by Adam Zippin on May 21, 2014 4:13:00 PM


Congratulations, your web traffic is higher than ever, you are seeing more leads now and you are closing and bringing in more guests than years past.  I guess this means your inbound marketing program is over, right? Not quite, social referrals and social medias are worth their weight in gold and now is the time to turn your guests into advocates!

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

New Vacation Rental scam reminds us to be vigilant

Posted by Adam Zippin on May 7, 2014 12:37:00 PM

Summer is right around the corner which means now is the perfect time to look into booking your next summer vacation. Consumers must remember to be vigilant when making their booking online because the potential for scam artists has never been more prevalent. We wrote a blog on February 6th titled Avoid the Pitfalls of Vacation Rental Scams if anyone wants to refresh their memory click the title.

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Tags: Property Management, Vacation Advice, Rental Scam, Scams, rental industry competition, vacation rental scam, Barefoot Technologies, Marketing Vacation Rental

Marketing Your Vacation Rental: Inbound Part 2

Posted by Adam Zippin on Apr 10, 2014 12:34:00 PM

In the constant struggle that is marketing, getting more people to your website is not always the answer, sometimes it’s getting the right people.  This week I will address the Paveya infographic’s first stage which is “attract website visitors”.  This is the starting point for all your inbound marketing tactics for your vacation rentals and can impact your business immensely.  The point of this stage is to move “strangers” to become “website visitors” and improve visibility for your website.

In years past, this one have been done with one word, “SEO” or search engine optimization.  Many people use the term SEO to this day but the old definition of SEO bears a minimalistic resemblance to the current methods of optimizing your website.  The first page on Google or other search engines has led to some interesting tactics in web design.  It also led to the creation of an entire industry that would focus on helping you beat the google algorithm.  However, Google has evolved and its latest stage of algorithm has left the SEO hotshots of old in the dust.  The new way to think about SEO should focus on content creation.

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

9 Steps to change a home, to a vacation rental property

Posted by Aj Mudford on Mar 5, 2014 2:31:00 PM

Many times, professional property managers look to add homes to their inventory by reaching out to second homeowners and offering them the advantages of renting their home. While there are many advantages, some homeowners look at the prospect of renting their home as an overwhelming switch in lifestyle. This blog is designed to help you transition homeowners and their homes into vacation rental
properties.

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Tags: Property Management, Vacation Home, Vacation Rental Software, Barefoot Technologies

Seven Useful Tools For Shoulder Season Vacation Rentals

Posted by Adam Zippin on Jan 16, 2014 5:52:00 PM

As winter begins to fade it becomes more important than ever to capitalize on your winter season guests.  These guests can vary dramatically based on your market but one thing is the same, the main season is ending and your guest are beginning to shift from those coming to stay for the peak season to those who are looking for a shoulder season getaway.

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Tags: CRM Tips, Property Management, Client Expectations, Property Management Software, Competitive Advantage, Offerings, Vacation Rental Software, Property manager marketing, How to market vacation rentals, rental indusrty competition, Browser Based Software, Barefoot Technologies, Marketing

More Vacation Rental Crackdowns Looking to Limit Rentals

Posted by Adam Zippin on Nov 26, 2013 4:48:00 PM

Berlin is now the most recent location to limit short term rentals.  This is the first international story we have reported on here, as most of our focus has been based on rental trends in the us.  However, with all of the crackdowns coming through as of late, this trend seemed destined to become global.

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Tags: Property Management, Second Home, Vacation Rental Industry, Rental Software, Vacation Rental Software, Rental management Software, rental marketing, future of vacation rentals, rental industry competition, Vacation Rental Legislation

A Fresh View On The Vacation Rental Managers Association Conference

Posted by Adam Zippin on Nov 1, 2013 3:41:00 PM

Barefoot newcomer, Claiborne Yarbrough, attended the VRMA Conference with the team in Nashville this month.  With less than a month under her belt and being stuck in a booth with 3 annoying gents, this would be quite a task for the new member of our vacation rental software team.  Read on to see how she handled it, her key takeaways, and an overall introduction to the newest member of our sales team!

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Tags: Barefoot, Rental Management CRM, Rental, Rental Management, Property Management, Client Expectations, Property Management Software, Management Software, How to market vacation rentals, Vacation Rental Software, rental management business, Airbnb.com, VRMA, VRental management Software

Airbnb.com Bounces Back: And In Impressive Fashion!

Posted by Adam Zippin on Oct 15, 2013 1:12:00 PM

My last blog got some mixed reviews after I wrote about the subpoena that Airbnb.com received.  Some people liked it and we got a tweet out there, others were not so impressed with my views.  So this week, I am glad to report that Airbnb.com has partnered with Pepsi Next to anchor its newest promotion.

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Tags: Barefoot, Property Management, Second Home, Client Expectations, Property Manager, Vacation Rental Industry, Management Software, Competitive Advantage, Vacation Rental Software, HomeAway, rental marketing, Property manager marketing, How to market vacation rentals, professional management, rental indusrty competition, rental industry competition, Airbnb.com

Blog Update: Why Airbnb Has A Tough Road Ahead 2.0

Posted by Adam Zippin on Oct 8, 2013 5:35:00 PM

 Back in May I ran a blog about Neil Warren who had rented his room through the popular site Airbnb.com.  This site has made news headlines a few times for its rental policies and the people who are avoiding laws and legislation while using the site.  One member found renting a room was violating her condominium complex’s policies.  Mr. Warren was in violation of several leasing laws for the city of New York.  He however, decided it was best to continue renting his apartment to quests.

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Tags: Barefoot, Vacation Rentals, Property Management, Client Expectations, Property Manager, Vacation Rental Industry, Management Software, VRBO, Property manager marketing, How to market vacation rentals, VRBO Portal, Vacation Rental Software, rental management business, professional management, rental indusrty competition, rental industry competition, vacation rental scam, Airbnb.com