Barefoot Technologies Blog- Vacation Rental Industry News

To OTA or Not to OTA in Vacation Rental Management?

Posted by Claiborne Yarbrough on Dec 17, 2014 4:03:00 PM

Online Travel Agents are an increasing presence in the Vacation Rental Management industry. During the most recent Vacation Rental Management Association conference there was a significant focus on OTAs who were attending as vendors and as a topic of discussion.

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Tags: Competitive Advantage, OTA Portal, HomeAway Portal

How Vacation Rental Management Companies Compete in the Hospitality Market

Posted by Claiborne Yarbrough on Oct 22, 2014 10:58:00 AM

What is a “hospitality market” anyway?  Simply put, the hospitality market consists of hotels, convention centers, visitors’ bureaus and any other category that helps grow the hospitality business and tourism industries.  Vacation rental management companies have become an integral part of the hospitality market by offering alternatives to hotels and resorts at and near their destination.  Whether locally-owned or as an online reservation company like Homeaway.com or VRBO.com, this segment of the industry has begun to move towards the hospitality market that hotels seem to have dominated. 

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Tags: Vacation Rental Management, Vacation Rental Industry, Competitive Advantage

Seven Useful Tools For Shoulder Season Vacation Rentals

Posted by Adam Zippin on Jan 16, 2014 5:52:00 PM

As winter begins to fade it becomes more important than ever to capitalize on your winter season guests.  These guests can vary dramatically based on your market but one thing is the same, the main season is ending and your guest are beginning to shift from those coming to stay for the peak season to those who are looking for a shoulder season getaway.

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Tags: CRM Tips, Property Management, Client Expectations, Property Management Software, Competitive Advantage, Offerings, Vacation Rental Software, Property manager marketing, How to market vacation rentals, rental indusrty competition, Browser Based Software, Barefoot Technologies, Marketing

How to Seasonally Market Your Rental Properties

Posted by Adam Zippin on Nov 14, 2013 5:48:00 PM

Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season.  Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest.  With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow.  So how does this resonate through with your business?  Here are 8 ways to beat the winter with simple marketing tools

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Tags: CRM, CRM Tips, Rental Management CRM, Rental Management, Second Home, Vacation Rental Industry, Property Management Software, Management Software, Competitive Advantage, Offerings, Vacation Rental, Vacation Rental Software, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, rental management business, professional management, rental indusrty competition, rental industry competition

Will Your Website Ruin Your Business?

Posted by Adam Zippin on Oct 30, 2013 5:11:00 PM

In short, yes, but let me elaborate.  Last week the Barefoot team travelled to the VRMA conference in Nashville TN.  Aside from some great music, awesome food, and southern charm, there were some great things to be learned at the conference.  Douglas Quinby, the VP of research at PhoCusWright gave an eye opening speech at the close of the show.  If you left early you missed out but I will do my best to shed some light here as to why your website may ruin your business.

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Tags: Barefoot, Vacation Rentals, CRM Tips, Rental Management CRM, Vacation Rental Management, Client Expectations, Management Software, Competitive Advantage, VRBO, Vacation Rental, Vacation Rental Software, rental marketing, Property manager marketing, How to market vacation rentals, rental management business, future of vacation rentals, rental industry competition

Airbnb.com Bounces Back: And In Impressive Fashion!

Posted by Adam Zippin on Oct 15, 2013 1:12:00 PM

My last blog got some mixed reviews after I wrote about the subpoena that Airbnb.com received.  Some people liked it and we got a tweet out there, others were not so impressed with my views.  So this week, I am glad to report that Airbnb.com has partnered with Pepsi Next to anchor its newest promotion.

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Tags: Barefoot, Property Management, Second Home, Client Expectations, Property Manager, Vacation Rental Industry, Management Software, Competitive Advantage, Vacation Rental Software, HomeAway, rental marketing, Property manager marketing, How to market vacation rentals, professional management, rental indusrty competition, rental industry competition, Airbnb.com

Rental Scammer Caught! Sentenced to 2 years, most already served!

Posted by Adam Zippin on Oct 3, 2013 1:42:00 PM

 Its always an interesting story to read when you click through a cacation rental scam headline.  Sometimes the type of scam is new and you want to alert people, sometimes scams have hit a new area and the professionals there should be alerted, but one thing is for sure, you never feel content in anyway after reading about these scammers.  Today, there was a chance for that to change as I clicked “Rental Scammer Gets Two Years”.  Finally, I thought to myself, someone is being punished for these crimes.  To my horror, once the web page loaded the rest of the caption became clear, “most of which already served”.

 

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Tags: Property Management, Competitive Advantage, Scams, How to market vacation rentals, Vacation Rental Software, professional management, future of vacation rentals, rental industry competition, Rental Scam, vacation rental scam

A Successful Year For Vacation Rentals: Beating Hotel Occupancy Rates

Posted by Adam Zippin on Sep 26, 2013 5:06:00 PM

Congratulations are in order to the industry as a whole for a solid summer season.  According to an article by RIS Media, the average rental per week rose 19% over the same time last year.  In this numbers thick report, the stats are in and it was another banner year!  While we are always happy to see your success, we can't help but feel a bit of deja vu.  To add some juice, here are a few of our favorite numbers.

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Tags: Vacation Rental, Client Expectations, Property Manager, Vacation Rental Industry, Competitive Advantage, Vacation Rental Software, How to market vacation rentals, rental management business, professional management, future of vacation rentals, rental indusrty competition

Apple WWDC and its Effects on Vacation Rentals

Posted by Adam Zippin on Sep 10, 2013 12:34:00 PM


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Tags: Rental Management, Vacation Rental Management, Property Management, Vacation Rental Industry, Rental Market, Property Management Software, Management Software, Competitive Advantage, Vacation Rental Software, Rental management Software

The Hyperloop and What It May Mean For Vacation Rentals

Posted by Adam Zippin on Aug 12, 2013 3:52:00 PM

With the unveiling of information regarding Elon Musk's latest venture, the Hyperloop, set for 4:30 et today, my mind has been running wild with all the possibilities this could mean for vacation rentals.  It is almost scary to realize how little attention this incredible possibility has garnished in some circles.  If you haven't heard of the Hyperloop, it is a new transportation method that will cut cross country travel to a matter of minutes!

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Tags: Barefoot, Rental Management, Vacation Rental Management, Rentals, Vacation Rental Industry, Rental Software, Property Management Software, Management Software, Competitive Advantage, Vacation Rental Software, Hyperloop, Elon Musk