Barefoot Technologies Blog- Vacation Rental Industry News

Dwellable Takes Vacation Rental Booking to a New Level

Posted by Claiborne Yarbrough on Jan 2, 2015 10:42:00 AM

Ranked the #1 vacation rental app in the world, Dwellable has taken vacation rental booking to a new level. Not only does it offer users access to some of the coolest vacation rentals via its main website, it allows easy access from their mobile devices where they can look through vacation rentals and even book their trip accommodations from there. 

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Tags: rental marketing, Marketing, Vacation Rental Partnership

HomeAway Announces Integrations and Investments at Phocuswright

Posted by Claiborne Yarbrough on Nov 19, 2014 10:39:00 AM

At the annual PhoCuswright conference last week, HomeAway’s CEO Brian Sharples made several announcements about additions to their mobile app, Glad to Have You, aimed at improving the customer experience.

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Tags: rental marketing, Marketing, vacation rental trends

Why Vacation Rental Management Companies Should Use Press Releases

Posted by Claiborne Yarbrough on Aug 19, 2014 10:41:00 AM

Everyone sees how videos and pictures go viral on the internet but did you know articles go viral as well? It does happen.  Most of the time, it is because the article was generated as a press release and submitted to digital press release services like PR Web. 

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Tags: Vacation Rental Industry, rental marketing, Property manager marketing

Cultivating Delight: Ten Tips for Creating Surveys for Vacation Rentals

Posted by Claiborne Yarbrough on Jul 3, 2014 11:25:00 AM

We’ve all been asked to complete a survey when we’ve purchased something online, dined out or stayed at a hotel. I just received a very prompt survey from my stay last week in Anaheim. Since I received outstanding service from the hotel, I was happy to take a few minutes to reply.

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Tags: rental marketing, Property manager marketing

Marketing Your Vacation Rental: Inbound Part 5

Posted by Adam Zippin on May 21, 2014 4:13:00 PM


Congratulations, your web traffic is higher than ever, you are seeing more leads now and you are closing and bringing in more guests than years past.  I guess this means your inbound marketing program is over, right? Not quite, social referrals and social medias are worth their weight in gold and now is the time to turn your guests into advocates!

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

Marketing Your Vacation Rental: Inbound Part 2

Posted by Adam Zippin on Apr 10, 2014 12:34:00 PM

In the constant struggle that is marketing, getting more people to your website is not always the answer, sometimes it’s getting the right people.  This week I will address the Paveya infographic’s first stage which is “attract website visitors”.  This is the starting point for all your inbound marketing tactics for your vacation rentals and can impact your business immensely.  The point of this stage is to move “strangers” to become “website visitors” and improve visibility for your website.

In years past, this one have been done with one word, “SEO” or search engine optimization.  Many people use the term SEO to this day but the old definition of SEO bears a minimalistic resemblance to the current methods of optimizing your website.  The first page on Google or other search engines has led to some interesting tactics in web design.  It also led to the creation of an entire industry that would focus on helping you beat the google algorithm.  However, Google has evolved and its latest stage of algorithm has left the SEO hotshots of old in the dust.  The new way to think about SEO should focus on content creation.

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Tags: Vacation Rentals, Property Management, Vacation Rental Industry, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, Rental Industry Changes, Inbound Marketing, HubSpot Tips

Marketing Your Vacation Rental: Inbound Part 1

Posted by Adam Zippin on Apr 3, 2014 2:00:00 PM

As I did my daily reading of blogs, news, and other industry topics I came across this amazing infographic designed to help you understand Inbound Marketing and how it can be applied to your vacation, I couldn’t help but feel like something was missed.  Here at Barefoot, I personally oversee our inbound marketing plan and it has garnished some great success!  We have moved to the first page of google search results, we have seen a 70% increase in contact rates and most importantly, our content has never been fresher.  All of this was thanks to an inbound marketing strategy implemented here so naturally, when I saw someone made an image to help you out there do the same, I was excited to read it. 

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Tags: Vacation Rental, rental marketing, Marketing, Inbound Marketing

Avoid The Pitfalls Of Vacation Rental Scams

Posted by Adam Zippin on Feb 6, 2014 4:34:00 PM

With the season interim rolling through and companies switching their bookings, images, and all that comes with new season of renters, scammers can creep in unexpectedly.  We preach the awareness of rental scams and how to educate your potential guests as how to best avoid a scam but seldom do we as an industry take a proactive approach to scams.  Often, we will respond to an attempted scam but many times, the damage is already done.

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Tags: Rental Management, Client Expectations, Scams, rental marketing, Vacation Rental Software, rental indusrty competition

More Vacation Rental Crackdowns Looking to Limit Rentals

Posted by Adam Zippin on Nov 26, 2013 4:48:00 PM

Berlin is now the most recent location to limit short term rentals.  This is the first international story we have reported on here, as most of our focus has been based on rental trends in the us.  However, with all of the crackdowns coming through as of late, this trend seemed destined to become global.

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Tags: Property Management, Second Home, Vacation Rental Industry, Rental Software, Vacation Rental Software, Rental management Software, rental marketing, future of vacation rentals, rental industry competition, Vacation Rental Legislation

How to Seasonally Market Your Rental Properties

Posted by Adam Zippin on Nov 14, 2013 5:48:00 PM

Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season.  Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest.  With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow.  So how does this resonate through with your business?  Here are 8 ways to beat the winter with simple marketing tools

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Tags: CRM, CRM Tips, Rental Management CRM, Rental Management, Second Home, Vacation Rental Industry, Property Management Software, Management Software, Competitive Advantage, Offerings, Vacation Rental, Vacation Rental Software, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, rental management business, professional management, rental indusrty competition, rental industry competition