Barefoot Technologies Blog- Vacation Rental Industry News

How Secure is Browser Based Rental Software?

Posted by Adam Zippin on Nov 21, 2013 3:57:00 PM

Browser based, the cloud, web storage, and more are words that seem to paint the picture of a secret file cabinet hidden by location, not security.  Barefoot boasts a browser based vacation rental software system as one of the main selling points and recently, the question of security has come from a few prospective clients.  It’s time to set the record straight and assure you that browser based software is very secure and does not need questioning.

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Tags: Vacation Rental Software, Security, Property Management Software, Management Software, Rental Software, Browser Based Software

How to Seasonally Market Your Rental Properties

Posted by Adam Zippin on Nov 14, 2013 5:48:00 PM

Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season.  Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest.  With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow.  So how does this resonate through with your business?  Here are 8 ways to beat the winter with simple marketing tools

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Tags: Vacation Rental Industry, Vacation Rental, Vacation Rental Software, rental industry competition, How to market vacation rentals, Rental Management, Second Home, Property Management Software, Management Software, Competitive Advantage, Rental management Software, rental marketing, Property manager marketing, professional management, rental indusrty competition, Offerings, rental management business, Rental Management CRM, CRM, CRM Tips

A Fresh View On The Vacation Rental Managers Association Conference

Posted by Adam Zippin on Nov 1, 2013 3:41:00 PM

Barefoot newcomer, Claiborne Yarbrough, attended the VRMA Conference with the team in Nashville this month.  With less than a month under her belt and being stuck in a booth with 3 annoying gents, this would be quite a task for the new member of our vacation rental software team.  Read on to see how she handled it, her key takeaways, and an overall introduction to the newest member of our sales team!

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Tags: Barefoot, Client Expectations, Vacation Rental Software, How to market vacation rentals, Rental, Rental Management, Property Management, Property Management Software, Management Software, Airbnb.com, rental management business, Rental Management CRM, VRMA, VRental management Software

Will Your Website Ruin Your Business?

Posted by Adam Zippin on Oct 30, 2013 5:11:00 PM

In short, yes, but let me elaborate.  Last week the Barefoot team travelled to the VRMA conference in Nashville TN.  Aside from some great music, awesome food, and southern charm, there were some great things to be learned at the conference.  Douglas Quinby, the VP of research at PhoCusWright gave an eye opening speech at the close of the show.  If you left early you missed out but I will do my best to shed some light here as to why your website may ruin your business.

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Tags: Vacation Rental Management, Barefoot, Vacation Rental, Client Expectations, VRBO, Vacation Rental Software, rental industry competition, How to market vacation rentals, Management Software, Competitive Advantage, rental marketing, future of vacation rentals, Property manager marketing, Vacation Rentals, rental management business, Rental Management CRM, CRM Tips

Airbnb.com Bounces Back: And In Impressive Fashion!

Posted by Adam Zippin on Oct 15, 2013 1:12:00 PM

My last blog got some mixed reviews after I wrote about the subpoena that Airbnb.com received.  Some people liked it and we got a tweet out there, others were not so impressed with my views.  So this week, I am glad to report that Airbnb.com has partnered with Pepsi Next to anchor its newest promotion.

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Tags: Vacation Rental Industry, Barefoot, Client Expectations, Vacation Rental Software, HomeAway, rental industry competition, How to market vacation rentals, Property Management, Second Home, Property Manager, Management Software, Competitive Advantage, rental marketing, Property manager marketing, professional management, rental indusrty competition, Airbnb.com

Blog Update: Why Airbnb Has A Tough Road Ahead 2.0

Posted by Adam Zippin on Oct 8, 2013 5:35:00 PM

 Back in May I ran a blog about Neil Warren who had rented his room through the popular site Airbnb.com.  This site has made news headlines a few times for its rental policies and the people who are avoiding laws and legislation while using the site.  One member found renting a room was violating her condominium complex’s policies.  Mr. Warren was in violation of several leasing laws for the city of New York.  He however, decided it was best to continue renting his apartment to quests.

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Tags: Vacation Rental Industry, Barefoot, Client Expectations, VRBO, Vacation Rental Software, VRBO Portal, rental industry competition, vacation rental scam, How to market vacation rentals, Property Management, Property Manager, Management Software, Property manager marketing, professional management, rental indusrty competition, Airbnb.com, Vacation Rentals, rental management business

Why Your Marketing Is Missing Your Target: Vacation Rental Customers

Posted by Adam Zippin on Sep 12, 2013 1:30:00 PM

For some time now, the vacation rental industry has been a mom and pop field.  Many smaller businesses run and owned by families or small companies that tend to play on the safer side of all things, whether that be their vacation rental software, marketing, budgets, or any practice.

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Tags: Rental Market, Vacation Rental Software, How to market vacation rentals, Property Management Software, Vacation Advice, Management Software, Rental Software, Rental management Software, rental marketing, Property manager marketing

Apple WWDC and its Effects on Vacation Rentals

Posted by Adam Zippin on Sep 10, 2013 12:34:00 PM


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Tags: Vacation Rental Management, Vacation Rental Industry, Rental Market, Vacation Rental Software, Rental Management, Property Management, Property Management Software, Management Software, Competitive Advantage, Rental management Software

The Hyperloop and What It May Mean For Vacation Rentals

Posted by Adam Zippin on Aug 12, 2013 3:52:00 PM

With the unveiling of information regarding Elon Musk's latest venture, the Hyperloop, set for 4:30 et today, my mind has been running wild with all the possibilities this could mean for vacation rentals.  It is almost scary to realize how little attention this incredible possibility has garnished in some circles.  If you haven't heard of the Hyperloop, it is a new transportation method that will cut cross country travel to a matter of minutes!

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Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Rentals, Vacation Rental Software, Rental Management, Property Management Software, Management Software, Competitive Advantage, Rental Software, Hyperloop, Elon Musk

How to Stay For Profit When Responding to Non-Profits in Rentals

Posted by Adam Zippin on Jul 30, 2013 4:30:00 PM

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Tags: Vacation Rental Industry, Barefoot, Vacation Rental, Vacation Rental, Rentals, Vacation Rental Software, Software, Rental, Property Management, Second Home, Property Management Software, Management Software, Vacation Home, Vacation