Barefoot Technologies Blog- Vacation Rental Industry News

How to Seasonally Market Your Rental Properties

Posted by Adam Zippin on Nov 14, 2013 5:48:00 PM

Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season.  Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest.  With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow.  So how does this resonate through with your business?  Here are 8 ways to beat the winter with simple marketing tools

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Tags: Vacation Rental Industry, Vacation Rental, Vacation Rental Software, rental industry competition, How to market vacation rentals, Rental Management, Second Home, Property Management Software, Management Software, Competitive Advantage, Rental management Software, rental marketing, Property manager marketing, professional management, rental indusrty competition, Offerings, rental management business, Rental Management CRM, CRM, CRM Tips

Your New Competition: It looks different than you think.

Posted by Adam Zippin on Nov 7, 2013 4:27:00 PM

 

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Tags: Vacation Rental, rental industry competition, RBO, How to market vacation rentals, future of vacation rentals, rental management business, Rental Management Company, VRMA, PMC, Rental Managers, How RBO's are competing for your business

A Fresh View On The Vacation Rental Managers Association Conference

Posted by Adam Zippin on Nov 1, 2013 3:41:00 PM

Barefoot newcomer, Claiborne Yarbrough, attended the VRMA Conference with the team in Nashville this month.  With less than a month under her belt and being stuck in a booth with 3 annoying gents, this would be quite a task for the new member of our vacation rental software team.  Read on to see how she handled it, her key takeaways, and an overall introduction to the newest member of our sales team!

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Tags: Barefoot, Client Expectations, Vacation Rental Software, How to market vacation rentals, Rental, Rental Management, Property Management, Property Management Software, Management Software, Airbnb.com, rental management business, Rental Management CRM, VRMA, VRental management Software

Will Your Website Ruin Your Business?

Posted by Adam Zippin on Oct 30, 2013 5:11:00 PM

In short, yes, but let me elaborate.  Last week the Barefoot team travelled to the VRMA conference in Nashville TN.  Aside from some great music, awesome food, and southern charm, there were some great things to be learned at the conference.  Douglas Quinby, the VP of research at PhoCusWright gave an eye opening speech at the close of the show.  If you left early you missed out but I will do my best to shed some light here as to why your website may ruin your business.

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Tags: Vacation Rental Management, Barefoot, Vacation Rental, Client Expectations, VRBO, Vacation Rental Software, rental industry competition, How to market vacation rentals, Management Software, Competitive Advantage, rental marketing, future of vacation rentals, Property manager marketing, Vacation Rentals, rental management business, Rental Management CRM, CRM Tips

Blog Update: Why Airbnb Has A Tough Road Ahead 2.0

Posted by Adam Zippin on Oct 8, 2013 5:35:00 PM

 Back in May I ran a blog about Neil Warren who had rented his room through the popular site Airbnb.com.  This site has made news headlines a few times for its rental policies and the people who are avoiding laws and legislation while using the site.  One member found renting a room was violating her condominium complex’s policies.  Mr. Warren was in violation of several leasing laws for the city of New York.  He however, decided it was best to continue renting his apartment to quests.

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Tags: Vacation Rental Industry, Barefoot, Client Expectations, VRBO, Vacation Rental Software, VRBO Portal, rental industry competition, vacation rental scam, How to market vacation rentals, Property Management, Property Manager, Management Software, Property manager marketing, professional management, rental indusrty competition, Airbnb.com, Vacation Rentals, rental management business

A Successful Year For Vacation Rentals: Beating Hotel Occupancy Rates

Posted by Adam Zippin on Sep 26, 2013 5:06:00 PM

Congratulations are in order to the industry as a whole for a solid summer season.  According to an article by RIS Media, the average rental per week rose 19% over the same time last year.  In this numbers thick report, the stats are in and it was another banner year!  While we are always happy to see your success, we can't help but feel a bit of deja vu.  To add some juice, here are a few of our favorite numbers.

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Tags: Vacation Rental Industry, Vacation Rental, Client Expectations, Vacation Rental Software, How to market vacation rentals, Property Manager, Competitive Advantage, future of vacation rentals, professional management, rental indusrty competition, rental management business

Why Complacency is Killing Your Vacation Rental Business

Posted by Adam Zippin on Sep 24, 2013 4:50:00 PM

Last week I wrote a blog on why you need to use a portal program as a part of your business strategy.  This week I want to step back and take a look at why thoughts like this are so very important.  As I trolled the internet for industry news the other day I realized that more and more companies are moving into the rental booking and transaction market.  It first started with Wyndham and other hotel companies buying up rental companies.  Lately however, companies like TurnKey, BookingPal, HomeAway and others are pushing into the transactional aspect of rentals.  The business model of these companies is one that should be, not worrisome, but certainly relevant to your future business.

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Tags: Vacation Rental Software, future of vacation rentals, professional management, rental indusrty competition, rental management business