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Barefoot Technologies Blog- Vacation Rental Industry News
A spectacular family vacation depends on three things – the time of year you go, where you go and where you stay. During the winter months, there is nothing like taking the family on a ski trip where an immense amount of fun is packed into ordinarily no more than a week. Ski resorts are abundant in North America and many of them have atmospheres and activities that cater to families.
At most ski resorts, there are also the standard ski resort hotels that offer very nice accommodations along with very nice prices to accompany said accommodations. However, as an alternative to cramming the entire family into a small hotel room, many families seek out vacation rentals in and around the resorts so that they can spread out and truly enjoy the week.
As I did my daily reading of blogs, news, and other industry topics I came across this amazing infographic designed to help you understand Inbound Marketing and how it can be applied to your vacation, I couldn’t help but feel like something was missed. Here at Barefoot, I personally oversee our inbound marketing plan and it has garnished some great success! We have moved to the first page of google search results, we have seen a 70% increase in contact rates and most importantly, our content has never been fresher. All of this was thanks to an inbound marketing strategy implemented here so naturally, when I saw someone made an image to help you out there do the same, I was excited to read it.
Happy Holidays to everyone and we hope this holiday season treated you well. Sadly with the ringing in of this New Year, my first post-holiday blog comes with some bad news. Another market is being targeted by vacation rental scams, Lake Placid and the Olympic village has reported dozens of rental scams this holiday season.
Tags: Barefoot, Vacation Rental, Vacation Rental Management, Client Expectations, Rentals, Rental Market, VRBO, Vacation Rental, Scams, Vacation Rental Software, HomeAway, VRBO Portal, rental industry competition, vacation rental scam, RBO, Security, HomeAway.com, rental industry
Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season. Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest. With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow. So how does this resonate through with your business? Here are 8 ways to beat the winter with simple marketing tools
Tags: CRM, CRM Tips, Rental Management CRM, Rental Management, Second Home, Vacation Rental Industry, Property Management Software, Management Software, Competitive Advantage, Offerings, Vacation Rental, Vacation Rental Software, Rental management Software, rental marketing, Property manager marketing, How to market vacation rentals, rental management business, professional management, rental indusrty competition, rental industry competition
Tags: Vacation Rental, How to market vacation rentals, rental management business, future of vacation rentals, rental industry competition, VRMA, RBO, PMC, Rental Management Company, Rental Managers, How RBO's are competing for your business
In short, yes, but let me elaborate. Last week the Barefoot team travelled to the VRMA conference in Nashville TN. Aside from some great music, awesome food, and southern charm, there were some great things to be learned at the conference. Douglas Quinby, the VP of research at PhoCusWright gave an eye opening speech at the close of the show. If you left early you missed out but I will do my best to shed some light here as to why your website may ruin your business.
Tags: Barefoot, Vacation Rentals, CRM Tips, Rental Management CRM, Vacation Rental Management, Client Expectations, Management Software, Competitive Advantage, VRBO, Vacation Rental, Vacation Rental Software, rental marketing, Property manager marketing, How to market vacation rentals, rental management business, future of vacation rentals, rental industry competition
Congratulations are in order to the industry as a whole for a solid summer season. According to an article by RIS Media, the average rental per week rose 19% over the same time last year. In this numbers thick report, the stats are in and it was another banner year! While we are always happy to see your success, we can't help but feel a bit of deja vu. To add some juice, here are a few of our favorite numbers.
Tags: Vacation Rental, Client Expectations, Property Manager, Vacation Rental Industry, Competitive Advantage, Vacation Rental Software, How to market vacation rentals, rental management business, professional management, future of vacation rentals, rental indusrty competition