Barefoot Technologies Blog- Vacation Rental Industry News

Ed Ulmer

Recent Posts

Key Trends Shaping the Vacation Rental Industry in 2024 by Ed Ulmer, CEO, of Barefoot Technologies

Posted by Ed Ulmer on Apr 9, 2024 1:09:20 PM


Read More

Tags: Barefoot Technologies

Short-Term Rentals: Clarity Amidst Confusion

Posted by Ed Ulmer on Oct 11, 2023 4:16:02 PM


Read More

Tags: Vacation Rental Management, Rental Management, Property Management, Barefoot Technologies

Using Drone Videos to Promote Short Term Vacation Rentals

Posted by Ed Ulmer on Mar 2, 2022 5:23:14 PM

Pictures are worth a thousand words and remarkable photos that paint a picture are worth even more--it is about setting a mood, an expectation.  If you add video with music into your owner retention program and out to your prospective guests, then you have even more control over the mood you want to invoke, which drives sales and commitment.   

Read More

Notes from Ed about on the Vacation Rental Industry in 2022

Posted by Ed Ulmer on Feb 2, 2022 9:38:17 AM

Read More

Using a 1031 Exchange to Assist Owners and Investors Purchasing Vacation Rentals

Posted by Ed Ulmer on Aug 17, 2021 9:19:03 AM

A 1031 exchange both forward and reverse are powerful tools for real estate companies focused on vacation rentals. It allows investors/owners to sell investment properties and use all the proceeds to purchase new investment properties while deferring taxes associated with the sale. To qualify as an exchange, the relinquished and replacement properties must be qualified as “likeinkind” properties and the transaction must be properly structured as an exchange. “LikeInkind” relinquished properties and replacement properties must be real properties that have been and will be held for productive use in the investor’s trade or business or for investment, but there is some flexibility and gray area. For vacation rentals, as long as you follow the special definition of vacation rentals, you can apply other investment properties as “LikeInKind”.

Read More

We are Hiring! Barefoot is looking for a Client Success Director

Posted by Ed Ulmer on Mar 24, 2021 5:42:10 PM

About Barefoot Technologies Corporation  

Read More

We are hiring! Business Administrator

Posted by Ed Ulmer on Mar 19, 2021 3:17:15 PM

Business Administrator
Barefoot Technologies Inc is seeking a full-time salaried Business Administrator to conduct administrative duties for the CEO and management team.   We seek candidates that will perform daily tasks with a minimum amount of supervision, are goal-oriented and motivated to grow within our organization.
Barefoot is the leading supplier of software to the vacation rental management industry. We have a reputation for providing excellent customer support and care. We are committed to our work, customers, having fun, and most importantly to each other's success.

Read More

The Opportunity of 2021 for Vacation Rental Managers

Posted by Ed Ulmer on Feb 17, 2021 10:47:40 AM

Welcome to 2021. As always, I would like to start the New Year with a few insights and opportunities for vacation rental managers that I hope you will appreciate.  I believe that times of change provide opportunity.
Read More

Tags: vacation rental trends

Ed Ulmer's Take on Vacation Rentals in 2020

Posted by Ed Ulmer on Jan 13, 2020 1:11:39 PM

Vacation Rentals are truly now a subset of the larger lodging and real estate industries.  To play in it you must study the past like Expedia’s takeover of the hotel industry.  Then, look at the present and understand the big portals like Airbnb and VRBO and the national players who seem to be getting so much publicity like Vacasa, Stay Alfred, Marriott and others.  And finally, look to the future with players like Zillow, Amazon and the National Association of Realtors. They all will play significant roles in the future. Barefoot takes all of this into account and is the only reservation system that is active in understanding the big picture with a commitment to providing an avenue for independents to remain strong.  

Read More

Skift 2019 Short Term Vacation Rental Conference Round Up

Posted by Ed Ulmer on Jan 5, 2020 5:01:38 PM

I had the opportunity to attend the Skift short term vacation rental conference.  It was a great event, but the real focus was on national players and that is honestly a small part of the entire industry.  It is the loudest because the press likes disruption.  It is not sexy to be mature and consistent.  There were a few observations that may be of interest to each of you.

Read More