Barefoot Technologies Blog- Vacation Rental Industry News

Ed Ulmer

Recent Posts

We are Hiring! Barefoot is looking for a Client Success Director

Posted by Ed Ulmer on Mar 24, 2021 5:42:10 PM

About Barefoot Technologies Corporation  

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We are hiring! Business Administrator

Posted by Ed Ulmer on Mar 19, 2021 3:17:15 PM

Business Administrator
Barefoot Technologies Inc is seeking a full-time salaried Business Administrator to conduct administrative duties for the CEO and management team.   We seek candidates that will perform daily tasks with a minimum amount of supervision, are goal-oriented and motivated to grow within our organization.
Barefoot is the leading supplier of software to the vacation rental management industry. We have a reputation for providing excellent customer support and care. We are committed to our work, customers, having fun, and most importantly to each other's success.
Responsibilities

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The Opportunity of 2021 for Vacation Rental Managers

Posted by Ed Ulmer on Feb 17, 2021 10:47:40 AM

Welcome to 2021. As always, I would like to start the New Year with a few insights and opportunities for vacation rental managers that I hope you will appreciate.  I believe that times of change provide opportunity.
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Tags: vacation rental trends

Ed Ulmer's Take on Vacation Rentals in 2020

Posted by Ed Ulmer on Jan 13, 2020 1:11:39 PM

Vacation Rentals are truly now a subset of the larger lodging and real estate industries.  To play in it you must study the past like Expedia’s takeover of the hotel industry.  Then, look at the present and understand the big portals like Airbnb and VRBO and the national players who seem to be getting so much publicity like Vacasa, Stay Alfred, Marriott and others.  And finally, look to the future with players like Zillow, Amazon and the National Association of Realtors. They all will play significant roles in the future. Barefoot takes all of this into account and is the only reservation system that is active in understanding the big picture with a commitment to providing an avenue for independents to remain strong.  

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Skift 2019 Short Term Vacation Rental Conference Round Up

Posted by Ed Ulmer on Jan 5, 2020 5:01:38 PM

I had the opportunity to attend the Skift short term vacation rental conference.  It was a great event, but the real focus was on national players and that is honestly a small part of the entire industry.  It is the loudest because the press likes disruption.  It is not sexy to be mature and consistent.  There were a few observations that may be of interest to each of you.

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Barefoot's Thoughts on Vacation Rental Management and Google

Posted by Ed Ulmer on Jun 13, 2019 5:42:31 PM

Lots of interesting things going on in the vacation rental and travel business. Probably the most important is Google.

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Leveraging Massachusetts Short Term Rentals Law to Retain and Add Owners and Inventory

Posted by Ed Ulmer on Jan 22, 2019 9:27:25 AM

On December 28, 2018, Massachusetts passed HB 4841, a law that is aimed at regulating and insuring short term rentals.  While taxes are always controversial for the professional vacation rental company, in many ways this can be something positive if you are well organized.

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Ed Ulmer’s 2019 Vacation Rental Management Industry Predictions

Posted by Ed Ulmer on Jan 4, 2019 6:32:58 PM

2019 will be an interesting year for vacation rentals.  We seem to be coming of age. I can see a lot of change, some good for the professional. Some of what I have predicted the past two years continue to come true, some of it faster than I expected and for other things it is taking longer.  Here are my expectations for 2019:

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Helping you Become a Property Asset Manager

Posted by Ed Ulmer on May 8, 2018 5:53:38 PM

For those of you who came to the Barefoot User Conference, this is a follow up on my asset management presentation. For those of you who couldn’t join us, over the next few months I will continue to send out more information on this topic. I also hope that this starts a conversation, because overall, you are innovative.  We are focused on helping you become a property asset manager.

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Ed Ulmer's Thoughts About 2018

Posted by Ed Ulmer on Jan 17, 2018 1:33:06 PM

I have been reading a lot of articles on the changes that will occur in 2018 to the vacation rental market. Most of this year’s trends seem to follow what I listed as my expectations for 2017. So, my 2018 trends will include much of what I suggested in 2017 with some additions and more detail.

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