Barefoot Technologies Blog- Vacation Rental Industry News

What Makes A Vacation Rental Property Stand Out

Posted by Janice Brunelle on Jan 5, 2016 7:05:18 PM

During the course of the day, I visit Barefoot partners to answer client questions or to provide links. Visiting websites, I can be distracted and I end up checking out their Blogs where I learn more about their company, vacation rental industry news and enjoy some of the fun “stuff” they have created.  Today’s search for a particular channel on a new partner’s website, Rentals United, led me to this fun poster of the Rental Guest Manifesto that they had made into a refrigerator magnet for the 2015 VRMA. The last part of the manifesto made me think about my vacation home rental experiences and what made them extraordinary.

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Tags: Marketing

Dwellable Takes Vacation Rental Booking to a New Level

Posted by Claiborne Yarbrough on Jan 2, 2015 10:42:00 AM

Ranked the #1 vacation rental app in the world, Dwellable has taken vacation rental booking to a new level. Not only does it offer users access to some of the coolest vacation rentals via its main website, it allows easy access from their mobile devices where they can look through vacation rentals and even book their trip accommodations from there. 

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Tags: Marketing, rental marketing, Vacation Rental Partnership

HomeAway Announces Integrations and Investments at Phocuswright

Posted by Claiborne Yarbrough on Nov 19, 2014 10:39:00 AM

At the annual PhoCuswright conference last week, HomeAway’s CEO Brian Sharples made several announcements about additions to their mobile app, Glad to Have You, aimed at improving the customer experience.

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Tags: vacation rental trends, Marketing, rental marketing

Chicken or the Egg? Vacation Rental Management System or Website First?

Posted by Claiborne Yarbrough on Nov 14, 2014 10:38:00 AM

In talking to many potential customers, especially people who are thinking about entering into this market, there is always the question of whether to do the website first or choose a vacation rental management system. What comes first, the chicken or the egg?

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Tags: Vacation Rental Management, Marketing, Marketing Vacation Rental

Marketing Your Vacation Rentals: Inbound Part 4

Posted by Adam Zippin on May 16, 2014 3:17:00 PM

So your web traffic is increasing and you have been getting more leads than ever through your site, so what’s next?  Que the sales pitch right? Wrong.  This is arguably the most crucial part of inbound marketing, where we turn those leads you've nurtured, into renters or guests.  If we look at this from a typical sales process, these leads are fresh and you need to flood them with your sales pitch to both inform them and sell them at the same time.  However, this is not your typical sales funnel, this is your inbound funnel, and the leads that you are looking at have found you because of something you offer that interests them.

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Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Marketing Vacation Rental, Property manager marketing, professional management, Inbound Marketing

Vacation Rentals: What I learnt at Barefoot

Posted by Aj Mudford on May 14, 2014 2:23:00 PM

Being a marketing intern for Barefoot Technologies has been a great experience. My knowledge about Vacation rentals and the industry was very limited before I joined the Barefoot team. I knew it consisted of renting a furnished house, apartment or condo but I wasn’t sure how you went about it or made it happen. I had no idea this was a $23billion industry in the US in 2012 and that it is growing in popularity, but after all the information I have red I see the potential in investing in Vacation rentals.

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Tags: Vacation Rental Software, Marketing, Guerilla Marketing, Florida, Sporting events, Barefoot intern

Marketing Your Vacation Rentals: Inbound Part 3

Posted by Adam Zippin on Apr 24, 2014 4:06:00 PM

The third segment will focus on how to convert your new visitors into leads.  In segment 1 we discussed the background of inbound marketing, in segment 2 we covered how to get your message through the traffic of the internet, to the right person.  Once you have increased your traffic, the next step is to begin converting that traffic to leads.  After all, what good is a more qualified lead funnel if your conversion rates stay the same?  You have gone through the work to get your message to the people who want to hear from you, now make the most of this targeting and increase your close rates.

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Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Marketing Vacation Rental, Property manager marketing, professional management, Inbound Marketing

Marketing Your Vacation Rental: Inbound Part 1

Posted by Adam Zippin on Apr 3, 2014 2:00:00 PM

As I did my daily reading of blogs, news, and other industry topics I came across this amazing infographic designed to help you understand Inbound Marketing and how it can be applied to your vacation, I couldn’t help but feel like something was missed.  Here at Barefoot, I personally oversee our inbound marketing plan and it has garnished some great success!  We have moved to the first page of google search results, we have seen a 70% increase in contact rates and most importantly, our content has never been fresher.  All of this was thanks to an inbound marketing strategy implemented here so naturally, when I saw someone made an image to help you out there do the same, I was excited to read it. 

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Tags: Vacation Rental, Marketing, rental marketing, Inbound Marketing

How to market Vacation rentals: Guerilla Marketing

Posted by Aj Mudford on Mar 26, 2014 2:16:00 PM

Guerilla marketing is a great advertising strategy where a low-cost unconventional resource is used. It could be in the form of street art, sticker bombing or as a part of a product (e.g. Colgate used the stick in an ice cream). It is used to promote a product or an idea in a competitive market. Here is 122 must see Guerilla marketing examples that are very creative and effective.

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Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Guerilla Marketing

Why professional photos of your vacation rental are worth every penny

Posted by Aj Mudford on Feb 26, 2014 3:51:00 PM

It is said a picture is worth a thousand words. Most people are drawn to pictures and will judge their rental prospects predominantly on what they see as opposed to what they read. Flipkey, a vacation rental search platform purchased by TripAdvisor, completed a study revealing HD photography increased bookings by 98%.

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Tags: How to market vacation rentals, Marketing, Rental Management, Vacation Rentals, Professional Photography, Rental ROI, HomeAway listings