Barefoot newcomer, Claiborne Yarbrough, attended the VRMA Conference with the team in Nashville this month. With less than a month under her belt and being stuck in a booth with 3 annoying gents, this would be quite a task for the new member of our vacation rental software team. Read on to see how she handled it, her key takeaways, and an overall introduction to the newest member of our sales team!
The National Vacation Rental Managers Association show in Nashville this year lived up to expectations. With a record breaking attendance and a packed vendor exhibit hall, the stage was set for great information, networking and good opportunities to learn how different vendors could help property managers grow their business.
As the “newbie” on the team, I was looking forward to meeting our customers, vendor partners and the property managers who were new to the conference as well. But the most important thing that I needed to do was to master the message, the Barefoot story, the “elevator pitch” that I could communicate our value very quickly in a busy and loud venue with lots of distractions.
With three weeks under my belt, this was going to be a bit of a challenge. As the vendor showcase kicked off, I found myself talking about different aspects of the Barefoot solution, the longevity of the company, the continually growing number of customers, the integrated trust accounting system and the feature rich software.
Then I really began to boil down to what I feel is the differentiator for the Barefoot vacation rental management software solution… we work in partnership with our customers to help them achieve their goals… whether that is growing the company, achieving greater efficiencies or being able to continually leverage the latest technology that the industry has to offer.
We are empowered do this because of our longevity and experience in the industry… we have the expertise to consult with you to help you get the answers that you need to create your business’ best practices. Add in our configurable and flexible platform tailored to the way you need to run your business with configuration capabilities that you can manage yourself. Finally, through our aggressive partner program, we are continually expanding the ways that you can leverage the latest marketing and technology trends in the industry.
So thanks for so many of you stopping by the booth and for giving me the opportunity to really refine my Barefoot message. It was great to hear about the successes of our customers (to see what our customer’s are saying about us, visit our testimonials page). Equally as interesting to me were the conversations with folks who are looking at vacation rental management software either to replace an existing system or because they were just getting started in the business. We look forward to continuing our conversations with you and hopefully enabling your continued success in this unique and wonderful industry.way you need to run your business with configuration capabilities that you can manage yourself. Finally, through our aggressive partner program, we are continually expanding the ways that you can leverage the latest marketing and technology trends in the industry.
If you were not in Nashville, or we didn’t have a chance to speak with you… please don’t hesitate to shoot us an email or give us a call at (252) 489-8238. And if you don’t mind, let me know if you think my Barefoot message resonates for your business.