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Why Barefoot
Software Built on Trust. Relationships Built to Last.
For more than 25 years, Barefoot has helped property managers simplify operations, protect client funds, and grow with confidence. We believe software should strengthen relationships—not replace them. Because in property management, trust isn't just important. It's everything.
We Believe...
The property management industry has changed dramatically.
Vacation rentals have evolved into an industry that now includes short-term stays, mid-term rentals, corporate housing, resorts, timeshare, and fractional ownership. Owners expect more. Guests expect more. Financial regulations have become more complex.
Yet one thing hasn't changed. Every reservation, every owner statement, every trust account, and every financial transaction depends on trust. That's why Barefoot wasn't built around reservations. It was built around accounting. From day one, we believed that if the financial foundation was right, everything else could grow from it.
Technology Should Fit Your Business
Too many software platforms force property managers to change the way they operate. We think it should work the other way around. Barefoot was designed to adapt to your business—not force your business into someone else's process.
Whether you manage Vacation Rentals, Resorts, Corporate Housing, Mid-Term Rentals, Timeshare or Fractional Ownership, our platform gives you the flexibility to build workflows that reflect how your company actually operates.
Trust Accounting Isn't a Feature
It's the foundation of your technology ecosystem. Most property management systems started with managing the calendar. Accounting came later. Barefoot took the opposite approach.
Our trust accounting engine sits at the center of everything we do, helping clients:
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· Protect owner funds
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· Stay audit ready
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· Simplify reconciliations
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· Produce accurate owner statements
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· Scale with confidence
When your accounting is right, everything else becomes easier. And it allows Barefoot to get creative by supporting coupons, rewards point programs, co-brokering, complex commission structures and varying length of stays.
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Behind Every Great Solution Is an Even Better Team.
Technology helps to solve problems. But people have the creativity and the context of a deep understanding of the business to solve the hard ones. At Barefoot, support isn't confined to a call center.
Our developers, implementation specialists, solutions engineers, accounting support and our leadership team all share one goal:
Helping our clients succeed.
It's why clients know our team members by name. It's why we've maintained a 95% client retention rate. And it's why so many of our new clients come from referrals.
Looking Ahead
The property management industry will continue to evolve. AI, changing traveler expectations, new ownership models, more complex financial requirements and oversight are just some of the things on the current horizon. We'll keep building software that helps property managers operate with confidence, backed by a team that's invested in their success.
