Congratulations are in order to the industry as a whole for a solid summer season. According to an article by RIS Media, the average rental per week rose 19% over the same time last year. In this numbers thick report, the stats are in and it was another banner year! While we are always happy to see your success, we can't help but feel a bit of deja vu. To add some juice, here are a few of our favorite numbers.
Barefoot Technologies Blog- Vacation Rental Industry News
A Successful Year For Vacation Rentals: Beating Hotel Occupancy Rates
Posted by Adam Zippin on Sep 26, 2013 5:06:00 PM
Tags: Vacation Rental Industry, Vacation Rental, Client Expectations, Vacation Rental Software, How to market vacation rentals, Property Manager, Competitive Advantage, future of vacation rentals, professional management, rental indusrty competition, rental management business
Why Complacency is Killing Your Vacation Rental Business
Posted by Adam Zippin on Sep 24, 2013 4:50:00 PM
Last week I wrote a blog on why you need to use a portal program as a part of your business strategy. This week I want to step back and take a look at why thoughts like this are so very important. As I trolled the internet for industry news the other day I realized that more and more companies are moving into the rental booking and transaction market. It first started with Wyndham and other hotel companies buying up rental companies. Lately however, companies like TurnKey, BookingPal, HomeAway and others are pushing into the transactional aspect of rentals. The business model of these companies is one that should be, not worrisome, but certainly relevant to your future business.
Tags: Vacation Rental Software, future of vacation rentals, professional management, rental indusrty competition, rental management business
5 Reasons Your Vacation Rental Business Must Use Portals
Posted by Adam Zippin on Sep 19, 2013 4:35:00 PM
I had a great phone call today with one of Barefoot’s portal partners and about halfway through the call, we realized that vacation rental managers seem to be very reluctant to utilize the opportunities that portal pages present. After we hung up, my mind began racing as to why these property managers would not want to have their properties listed on some of the most popular rental listing sites on the web. The ability exists with the Barefoot vacation rental software. Some reasons came to mind but none of them seemed to warrant missing out on the portal party. So here are the 5 most common reason people don’t want to use portals, and why you must!
Tags: Vacation Rental Industry, Vacation Rental Software, HomeAway, VRBO Portal, How to market vacation rentals, Property Management Software, Rental management Software, HomeAway Portal, Rental Portal
Why Your Marketing Is Missing Your Target: Vacation Rental Customers
Posted by Adam Zippin on Sep 12, 2013 1:30:00 PM
For some time now, the vacation rental industry has been a mom and pop field. Many smaller businesses run and owned by families or small companies that tend to play on the safer side of all things, whether that be their vacation rental software, marketing, budgets, or any practice.
Tags: Rental Market, Vacation Rental Software, How to market vacation rentals, Property Management Software, Vacation Advice, Management Software, Rental Software, Rental management Software, rental marketing, Property manager marketing
Tags: Vacation Rental Management, Vacation Rental Industry, Rental Market, Vacation Rental Software, Rental Management, Property Management, Property Management Software, Management Software, Competitive Advantage, Rental management Software
4 Easy Ways To Use Your Vacation Rental Software This Shoulder Season
Posted by Adam Zippin on Sep 3, 2013 9:57:00 PM
Labor day weekend has always been synonymous with “the party’s over” for summer lovers. The nights cool down, the school busses re-appear, and white pants are no longer fashionably acceptable. With all of that remaining the same, save the white pants myth for you fashionable readers out there, the meaning of Labor Day remains the same, summer is over. For most vacation rental companies, this means fewer bookings, less revenue and the ever dreaded off-season. So how do you battle this as a vacation rental company, ending your season earlier than you wish is never desired.
The answer is a simple two words that will change your business, shoulder season! What is the shoulder season you ask? The shoulder season is that awkward limbo period where you are not quite in the off season but you are out of your peak season. Most companies look at these as just residual income, not an opportunity to grow your business. Follow these 4 simple steps to grow your vacation rental shoulder season.
Tags: Vacation Rental Software, Rental management Software, Rental Shoulder Season, Labor Day Vacation
The Hyperloop and What It May Mean For Vacation Rentals
Posted by Adam Zippin on Aug 12, 2013 3:52:00 PM
With the unveiling of information regarding Elon Musk's latest venture, the Hyperloop, set for 4:30 et today, my mind has been running wild with all the possibilities this could mean for vacation rentals. It is almost scary to realize how little attention this incredible possibility has garnished in some circles. If you haven't heard of the Hyperloop, it is a new transportation method that will cut cross country travel to a matter of minutes!
Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Rentals, Vacation Rental Software, Rental Management, Property Management Software, Management Software, Competitive Advantage, Rental Software, Hyperloop, Elon Musk
Barefoot Technologies is headed to Music City, USA! Be sure to check out our booth at the upcoming Vacation Rental Managers Association Annual Conference Oct. 20-23 in Nashville, Tennessee. This event brings together the key players in the vacation rental industry for education, networking, best practices and, last but not least, fun! We’ll be there, talking about our vacation rental software, and giving away a Wine and Chocolate basket to a drawn winner, so stop by and put your card in for a sweet treat. We hope to see you there! To learn more, or to register, visit www.vrma.com. Don’t miss out—registration prices go up after Sept. 5!
How to Stay For Profit When Responding to Non-Profits in Rentals
Posted by Adam Zippin on Jul 30, 2013 4:30:00 PM
Tags: Vacation Rental Industry, Barefoot, Vacation Rental, Rentals, Vacation Rental Software, Software, Rental, Property Management, Second Home, Property Management Software, Management Software, Vacation Home, Vacation
In the world of Vacation Rentals, there are sometimes too many numbers and trends to search through to find the value. In these cases, large companies tend to excel and HomeAway is no different. In a recent purchase, for a yet defined amount, HomeAway is purchasing the majority of travelmob, an online startup with vacation properties in Asia Pacific. While this may seem like an odd move, HomeAway backs it with strong numbers, reporting that "over 100 million people will enter the Asian middle class each of the next several years, and Asia will have an increasing influence over the world's economic growth" as told by Brian Sharples, chief executive officer of HomeAway.
Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Rentals, Rental Market, VRBO, HomeAway, Rental, Rental Management, Property Management, Second Home, Property Manager, Management Software, Rental Software, Vacation Rentals