Congratulations, your web traffic is higher than ever, you are seeing more leads now and you are closing and bringing in more guests than years past. I guess this means your inbound marketing program is over, right? Not quite, social referrals and social medias are worth their weight in gold and now is the time to turn your guests into advocates!
Tags: Vacation Rental Industry, How to market vacation rentals, Property Management, Rental management Software, rental marketing, Property manager marketing, Inbound Marketing, Vacation Rentals, Rental Industry Changes, HubSpot Tips
So your web traffic is increasing and you have been getting more leads than ever through your site, so what’s next? Que the sales pitch right? Wrong. This is arguably the most crucial part of inbound marketing, where we turn those leads you've nurtured, into renters or guests. If we look at this from a typical sales process, these leads are fresh and you need to flood them with your sales pitch to both inform them and sell them at the same time. However, this is not your typical sales funnel, this is your inbound funnel, and the leads that you are looking at have found you because of something you offer that interests them.
Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Marketing Vacation Rental, Property manager marketing, professional management, Inbound Marketing
The third segment will focus on how to convert your new visitors into leads. In segment 1 we discussed the background of inbound marketing, in segment 2 we covered how to get your message through the traffic of the internet, to the right person. Once you have increased your traffic, the next step is to begin converting that traffic to leads. After all, what good is a more qualified lead funnel if your conversion rates stay the same? You have gone through the work to get your message to the people who want to hear from you, now make the most of this targeting and increase your close rates.
Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Marketing Vacation Rental, Property manager marketing, professional management, Inbound Marketing
In the constant struggle that is marketing, getting more people to your website is not always the answer, sometimes it’s getting the right people. This week I will address the Paveya infographic’s first stage which is “attract website visitors”. This is the starting point for all your inbound marketing tactics for your vacation rentals and can impact your business immensely. The point of this stage is to move “strangers” to become “website visitors” and improve visibility for your website.
In years past, this one have been done with one word, “SEO” or search engine optimization. Many people use the term SEO to this day but the old definition of SEO bears a minimalistic resemblance to the current methods of optimizing your website. The first page on Google or other search engines has led to some interesting tactics in web design. It also led to the creation of an entire industry that would focus on helping you beat the google algorithm. However, Google has evolved and its latest stage of algorithm has left the SEO hotshots of old in the dust. The new way to think about SEO should focus on content creation.
Tags: Vacation Rental Industry, How to market vacation rentals, Property Management, Rental management Software, rental marketing, Property manager marketing, Inbound Marketing, Vacation Rentals, Rental Industry Changes, HubSpot Tips
On March 12th we wrote a blog that described state lawmakers in Florida looking to have changes made to the rental properties industry by July 1st of this year. The bill is about the rights of the people who live near the rental properties according to those who support it.To read the full bill click here. If this bill passes, changes would need to be made to your business to abide by these new rules. The community would be able to impose rules on trash, noise, and traffic. This would mean property managers will need to be careful about who is renting the property. A group for a bachelor party would not be suitable for a quiet residential area for three nights but a young couple with small children should be fine. Here are some ways to prepare your business for the potential law changes ahead.
Tags: Vacation Rental Industry, future of vacation rentals, CRM, Florida, Rental Industry Changes
Guerilla marketing is a great advertising strategy where a low-cost unconventional resource is used. It could be in the form of street art, sticker bombing or as a part of a product (e.g. Colgate used the stick in an ice cream). It is used to promote a product or an idea in a competitive market. Here is 122 must see Guerilla marketing examples that are very creative and effective.
Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Guerilla Marketing
For years we have been preaching the benefits of cause marketing to our prospects but it never appears to take hold as much as we at Barefoot would like. Today, I was reading a blog posted by Hubspot, can be found here, and thought the translation was perfect for the vacation rental market.
Tags: Vacation Rental Industry, Barefoot, How to market vacation rentals, Rental Management CRM, Cause-Marketing
Over the past few months, several pieces of legislation have popped up that want to increase, or at least allow for the increase of legislative influences over vacation rentals. We have already written about cases in Hawaii, Colorado, Las Vegas and more but the latest legislation is coming in Florida, a vacation rental hotspot. The bill is aimed to remove a prior bill that restricts legislative measures. We saw legislative involvement go over poorly in Hawaii and other places but what is going on in Florida?
Tags: Vacation Rental Industry, Barefoot Technologies, Florida, Rental Industry Changes
Berlin is now the most recent location to limit short term rentals. This is the first international story we have reported on here, as most of our focus has been based on rental trends in the us. However, with all of the crackdowns coming through as of late, this trend seemed destined to become global.
Tags: Vacation Rental Industry, Vacation Rental Software, rental industry competition, Property Management, Second Home, Rental Software, Rental management Software, rental marketing, future of vacation rentals, Vacation Rental Legislation
Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season. Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest. With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow. So how does this resonate through with your business? Here are 8 ways to beat the winter with simple marketing tools
Tags: Vacation Rental Industry, Vacation Rental, Vacation Rental Software, rental industry competition, How to market vacation rentals, Rental Management, Second Home, Property Management Software, Management Software, Competitive Advantage, Rental management Software, rental marketing, Property manager marketing, professional management, rental indusrty competition, Offerings, rental management business, Rental Management CRM, CRM, CRM Tips
