Being a marketing intern for Barefoot Technologies has been a great experience. My knowledge about Vacation rentals and the industry was very limited before I joined the Barefoot team. I knew it consisted of renting a furnished house, apartment or condo but I wasn’t sure how you went about it or made it happen. I had no idea this was a $23billion industry in the US in 2012 and that it is growing in popularity, but after all the information I have red I see the potential in investing in Vacation rentals.
Barefoot Technologies Blog- Vacation Rental Industry News
Guerilla marketing is a great advertising strategy where a low-cost unconventional resource is used. It could be in the form of street art, sticker bombing or as a part of a product (e.g. Colgate used the stick in an ice cream). It is used to promote a product or an idea in a competitive market. Here is 122 must see Guerilla marketing examples that are very creative and effective.