Barefoot Technologies Blog- Vacation Rental Industry News

Vacation Rentals: What I learnt at Barefoot

Posted by Aj Mudford on May 14, 2014 2:23:00 PM

Being a marketing intern for Barefoot Technologies has been a great experience. My knowledge about Vacation rentals and the industry was very limited before I joined the Barefoot team. I knew it consisted of renting a furnished house, apartment or condo but I wasn’t sure how you went about it or made it happen. I had no idea this was a $23billion industry in the US in 2012 and that it is growing in popularity, but after all the information I have red I see the potential in investing in Vacation rentals.

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Tags: Vacation Rental Software, Marketing, Guerilla Marketing, Florida, Sporting events, Barefoot intern

How to market Vacation rentals: Guerilla Marketing

Posted by Aj Mudford on Mar 26, 2014 2:16:00 PM

Guerilla marketing is a great advertising strategy where a low-cost unconventional resource is used. It could be in the form of street art, sticker bombing or as a part of a product (e.g. Colgate used the stick in an ice cream). It is used to promote a product or an idea in a competitive market. Here is 122 must see Guerilla marketing examples that are very creative and effective.

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Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Guerilla Marketing