Well it’s the time of year up here in New England where rumors of snow are backed up by frigid mornings and mildly warmer days, most call it winter but I am lucky enough to call it hockey season. Now some may not see the difference between a winter enthusiast and a hockey fan but differences like this can distinguish your business from the rest. With the winter coming in, the rental market shifts drastically up here, and in any location with winter snow. So how does this resonate through with your business? Here are 8 ways to beat the winter with simple marketing tools
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Tags:
Vacation Rental Industry,
Vacation Rental,
Vacation Rental Software,
rental industry competition,
How to market vacation rentals,
Rental Management,
Second Home,
Property Management Software,
Management Software,
Competitive Advantage,
Rental management Software,
rental marketing,
Property manager marketing,
professional management,
rental indusrty competition,
Offerings,
rental management business,
Rental Management CRM,
CRM,
CRM Tips
Barefoot newcomer, Claiborne Yarbrough, attended the VRMA Conference with the team in Nashville this month. With less than a month under her belt and being stuck in a booth with 3 annoying gents, this would be quite a task for the new member of our vacation rental software team. Read on to see how she handled it, her key takeaways, and an overall introduction to the newest member of our sales team!
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Tags:
Barefoot,
Client Expectations,
Vacation Rental Software,
How to market vacation rentals,
Rental,
Rental Management,
Property Management,
Property Management Software,
Management Software,
Airbnb.com,
rental management business,
Rental Management CRM,
VRMA,
VRental management Software
In short, yes, but let me elaborate. Last week the Barefoot team travelled to the VRMA conference in Nashville TN. Aside from some great music, awesome food, and southern charm, there were some great things to be learned at the conference. Douglas Quinby, the VP of research at PhoCusWright gave an eye opening speech at the close of the show. If you left early you missed out but I will do my best to shed some light here as to why your website may ruin your business.
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Tags:
Vacation Rental Management,
Barefoot,
Vacation Rental,
Client Expectations,
VRBO,
Vacation Rental Software,
rental industry competition,
How to market vacation rentals,
Management Software,
Competitive Advantage,
rental marketing,
future of vacation rentals,
Property manager marketing,
Vacation Rentals,
rental management business,
Rental Management CRM,
CRM Tips
My last blog got some mixed reviews after I wrote about the subpoena that Airbnb.com received. Some people liked it and we got a tweet out there, others were not so impressed with my views. So this week, I am glad to report that Airbnb.com has partnered with Pepsi Next to anchor its newest promotion.
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Tags:
Vacation Rental Industry,
Barefoot,
Client Expectations,
Vacation Rental Software,
HomeAway,
rental industry competition,
How to market vacation rentals,
Property Management,
Second Home,
Property Manager,
Management Software,
Competitive Advantage,
rental marketing,
Property manager marketing,
professional management,
rental indusrty competition,
Airbnb.com
Back in May I ran a blog about Neil Warren who had rented his room through the popular site Airbnb.com. This site has made news headlines a few times for its rental policies and the people who are avoiding laws and legislation while using the site. One member found renting a room was violating her condominium complex’s policies. Mr. Warren was in violation of several leasing laws for the city of New York. He however, decided it was best to continue renting his apartment to quests.
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Tags:
Vacation Rental Industry,
Barefoot,
Client Expectations,
VRBO,
Vacation Rental Software,
VRBO Portal,
rental industry competition,
vacation rental scam,
How to market vacation rentals,
Property Management,
Property Manager,
Management Software,
Property manager marketing,
professional management,
rental indusrty competition,
Airbnb.com,
Vacation Rentals,
rental management business
Its always an interesting story to read when you click through a cacation rental scam headline. Sometimes the type of scam is new and you want to alert people, sometimes scams have hit a new area and the professionals there should be alerted, but one thing is for sure, you never feel content in anyway after reading about these scammers. Today, there was a chance for that to change as I clicked “Rental Scammer Gets Two Years”. Finally, I thought to myself, someone is being punished for these crimes. To my horror, once the web page loaded the rest of the caption became clear, “most of which already served”.
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Tags:
Scams,
Vacation Rental Software,
rental industry competition,
vacation rental scam,
How to market vacation rentals,
Property Management,
Competitive Advantage,
Rental Scam,
future of vacation rentals,
professional management
Congratulations are in order to the industry as a whole for a solid summer season. According to an article by RIS Media, the average rental per week rose 19% over the same time last year. In this numbers thick report, the stats are in and it was another banner year! While we are always happy to see your success, we can't help but feel a bit of deja vu. To add some juice, here are a few of our favorite numbers.
Tags:
Vacation Rental Industry,
Vacation Rental,
Client Expectations,
Vacation Rental Software,
How to market vacation rentals,
Property Manager,
Competitive Advantage,
future of vacation rentals,
professional management,
rental indusrty competition,
rental management business
Last week I wrote a blog on why you need to use a portal program as a part of your business strategy. This week I want to step back and take a look at why thoughts like this are so very important. As I trolled the internet for industry news the other day I realized that more and more companies are moving into the rental booking and transaction market. It first started with Wyndham and other hotel companies buying up rental companies. Lately however, companies like TurnKey, BookingPal, HomeAway and others are pushing into the transactional aspect of rentals. The business model of these companies is one that should be, not worrisome, but certainly relevant to your future business.
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Tags:
Vacation Rental Software,
future of vacation rentals,
professional management,
rental indusrty competition,
rental management business
I had a great phone call today with one of Barefoot’s portal partners and about halfway through the call, we realized that vacation rental managers seem to be very reluctant to utilize the opportunities that portal pages present. After we hung up, my mind began racing as to why these property managers would not want to have their properties listed on some of the most popular rental listing sites on the web. The ability exists with the Barefoot vacation rental software. Some reasons came to mind but none of them seemed to warrant missing out on the portal party. So here are the 5 most common reason people don’t want to use portals, and why you must!
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Tags:
Vacation Rental Industry,
Vacation Rental Software,
HomeAway,
VRBO Portal,
How to market vacation rentals,
Property Management Software,
Rental management Software,
HomeAway Portal,
Rental Portal
For some time now, the vacation rental industry has been a mom and pop field. Many smaller businesses run and owned by families or small companies that tend to play on the safer side of all things, whether that be their vacation rental software, marketing, budgets, or any practice.
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Tags:
Rental Market,
Vacation Rental Software,
How to market vacation rentals,
Property Management Software,
Vacation Advice,
Management Software,
Rental Software,
Rental management Software,
rental marketing,
Property manager marketing
