TripAdvisor, the world’s largest travel review website, has just made the acquisition of LaFourchette for $140 million in an all cash deal. LaFourchette is one of the leading Internet and mobile restaurant reservation systems in France and Spain with over 12,000 participating restaurants. With this purchase, TripAdvisor is diversifying their offerings to more than just rental reviews. This move is one that vacation rental management companies should start to follow for several reasons. You can read the full article here.
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Tags:
Vacation Rental Software,
Property Management Software,
Rental Industry Changes
I’ve been hearing from some vacation rental management folks in summer markets that the season is off to a slow start. The reason for the lower occupancy is probably attributed to the fact that so many school systems on the East Coast had to add days to the school year to make up for the MANY MANY MANY snow days (can you tell I am Mom of kids who were out of school 21 snow days this year?).
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Tags:
How to market vacation rentals,
Marketing Vacation Rental,
Barefoot Technologies,
Rental management Software
While at the eastern VRMA show I was fortunate enough to meet with a few clients, one of them introduced me to their HR Manager and we discussed staffing. With the vacation rental industry being so personable, a solid staff is crucial in both keeping your business running, and in keeping your guests happy.
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Tags:
Vacation Rental Industry,
Vacation Rental Partnership
Congratulations, your web traffic is higher than ever, you are seeing more leads now and you are closing and bringing in more guests than years past. I guess this means your inbound marketing program is over, right? Not quite, social referrals and social medias are worth their weight in gold and now is the time to turn your guests into advocates!
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Tags:
Vacation Rental Industry,
How to market vacation rentals,
Property Management,
Rental management Software,
rental marketing,
Property manager marketing,
Inbound Marketing,
Vacation Rentals,
Rental Industry Changes,
HubSpot Tips
So your web traffic is increasing and you have been getting more leads than ever through your site, so what’s next? Que the sales pitch right? Wrong. This is arguably the most crucial part of inbound marketing, where we turn those leads you've nurtured, into renters or guests. If we look at this from a typical sales process, these leads are fresh and you need to flood them with your sales pitch to both inform them and sell them at the same time. However, this is not your typical sales funnel, this is your inbound funnel, and the leads that you are looking at have found you because of something you offer that interests them.
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Tags:
Vacation Rental Industry,
How to market vacation rentals,
Marketing,
Marketing Vacation Rental,
Property manager marketing,
professional management,
Inbound Marketing
Being a marketing intern for Barefoot Technologies has been a great experience. My knowledge about Vacation rentals and the industry was very limited before I joined the Barefoot team. I knew it consisted of renting a furnished house, apartment or condo but I wasn’t sure how you went about it or made it happen. I had no idea this was a $23billion industry in the US in 2012 and that it is growing in popularity, but after all the information I have red I see the potential in investing in Vacation rentals.
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Tags:
Vacation Rental Software,
Marketing,
Guerilla Marketing,
Florida,
Sporting events,
Barefoot intern
Summer is right around the corner which means now is the perfect time to look into booking your next summer vacation. Consumers must remember to be vigilant when making their booking online because the potential for scam artists has never been more prevalent. We wrote a blog on February 6th titled Avoid the Pitfalls of Vacation Rental Scams if anyone wants to refresh their memory click the title.
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Tags:
Scams,
rental industry competition,
vacation rental scam,
Property Management,
Vacation Advice,
Rental Scam,
Marketing Vacation Rental,
Barefoot Technologies
I wrote a blog on April 2nd titled “Preparing your Florida vacation rentals to be ready for changeand now change is one step closer. But the changes may not be as drastic as some local full-time residents had hoped for. The Florida Vacation Rental Bill-SB 356 just passed the Senate with compromise language. It will now go to Governor Scott. The Florida House of Representatives passed a bill Wednesday with a 90-27 vote that gives local governments’ limited control over rentals but not the regulatory power many were seeking.
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Tags:
future of vacation rentals,
Vacation Rental Legislation,
Florida
The third segment will focus on how to convert your new visitors into leads. In segment 1 we discussed the background of inbound marketing, in segment 2 we covered how to get your message through the traffic of the internet, to the right person. Once you have increased your traffic, the next step is to begin converting that traffic to leads. After all, what good is a more qualified lead funnel if your conversion rates stay the same? You have gone through the work to get your message to the people who want to hear from you, now make the most of this targeting and increase your close rates.
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Tags:
Vacation Rental Industry,
How to market vacation rentals,
Marketing,
Marketing Vacation Rental,
Property manager marketing,
professional management,
Inbound Marketing
