On March 12th we wrote a blog that described state lawmakers in Florida looking to have changes made to the rental properties industry by July 1st of this year. The bill is about the rights of the people who live near the rental properties according to those who support it.To read the full bill click here. If this bill passes, changes would need to be made to your business to abide by these new rules. The community would be able to impose rules on trash, noise, and traffic. This would mean property managers will need to be careful about who is renting the property. A group for a bachelor party would not be suitable for a quiet residential area for three nights but a young couple with small children should be fine. Here are some ways to prepare your business for the potential law changes ahead.
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Tags:
Vacation Rental Industry,
future of vacation rentals,
CRM,
Florida,
Rental Industry Changes
Guerilla marketing is a great advertising strategy where a low-cost unconventional resource is used. It could be in the form of street art, sticker bombing or as a part of a product (e.g. Colgate used the stick in an ice cream). It is used to promote a product or an idea in a competitive market. Here is 122 must see Guerilla marketing examples that are very creative and effective.
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Tags:
Vacation Rental Industry,
How to market vacation rentals,
Marketing,
Guerilla Marketing
For years we have been preaching the benefits of cause marketing to our prospects but it never appears to take hold as much as we at Barefoot would like. Today, I was reading a blog posted by Hubspot, can be found here, and thought the translation was perfect for the vacation rental market.
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Tags:
Vacation Rental Industry,
Barefoot,
How to market vacation rentals,
Rental Management CRM,
Cause-Marketing
Over the past few months, several pieces of legislation have popped up that want to increase, or at least allow for the increase of legislative influences over vacation rentals. We have already written about cases in Hawaii, Colorado, Las Vegas and more but the latest legislation is coming in Florida, a vacation rental hotspot. The bill is aimed to remove a prior bill that restricts legislative measures. We saw legislative involvement go over poorly in Hawaii and other places but what is going on in Florida?
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Tags:
Vacation Rental Industry,
Barefoot Technologies,
Florida,
Rental Industry Changes
Many times, professional property managers look to add homes to their inventory by reaching out to second homeowners and offering them the advantages of renting their home. While there are many advantages, some homeowners look at the prospect of renting their home as an overwhelming switch in lifestyle. This blog is designed to help you transition homeowners and their homes into vacation rental
properties.
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Tags:
Vacation Rental Software,
Property Management,
Barefoot Technologies,
Vacation Home
It is said a picture is worth a thousand words. Most people are drawn to pictures and will judge their rental prospects predominantly on what they see as opposed to what they read. Flipkey, a vacation rental search platform purchased by TripAdvisor, completed a study revealing HD photography increased bookings by 98%.
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Tags:
How to market vacation rentals,
Marketing,
Rental Management,
Vacation Rentals,
Professional Photography,
Rental ROI,
HomeAway listings
There are a few important factors that need to be considered when deciding on where to go on vacation. Quite often there is an event or someone you’d like to visit that plays a part in your decision making process. Beyond that the choice between a warmer location to escape the winter or the opposite and embracing the winter and all it brings.
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Tags:
Client Expectations,
Vacation Rental Software,
How to market vacation rentals,
Vacation Advice,
Property manager marketing,
Vacation
The FIFA World Cup is coming to Brazil this year for an event that will be watched by billions of viewers worldwide and attract around 600,000 tourists to the country according to International Business Times. It is an opportunity for Brazilians to showcase their culture, food and soccer skills in what is sure to be an amazing spectacle. But how can you use sports teams or events to benefit your business?
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Tags:
rental industry,
How to market vacation rentals,
CRM,
Relationship Management,
Sporting events
With the season interim rolling through and companies switching their bookings, images, and all that comes with new season of renters, scammers can creep in unexpectedly. We preach the awareness of rental scams and how to educate your potential guests as how to best avoid a scam but seldom do we as an industry take a proactive approach to scams. Often, we will respond to an attempted scam but many times, the damage is already done.
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Tags:
Client Expectations,
Scams,
Vacation Rental Software,
Rental Management,
rental marketing,
rental indusrty competition
Come sit next to me if you want to complain about the smart phone. I know that I miss seeing my children’s faces that are buried in theirs. There is one redeeming quality that I can get my head around. My kids are friends, real friends, with kids all around the world. They Instagram and snap chat with them every day and those relationships are as real to them as the kids that they are friends with at school and at dance.
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Tags:
Vacation Rental Software,
How to market vacation rentals,
Relationship Management,
Technology Age,
New Technology
