Barefoot Technologies Blog- Vacation Rental Industry News

Adam Zippin

Recent Posts

5 Free Marketing Methods for Vacation Rental Properties

Posted by Adam Zippin on Jun 18, 2013 2:22:00 PM

   Today’s marketing world is always filled with words like cost analysis, ROI, social media and more. With all these buzzwords coming through your vacation rental business, it can be hard at times to constantly learn, understand, implement, and track the success rates of all your marketing tactics. Efficiency is essential in today’s world and what can be more efficient than a free marketing tool? Here are Barefoot's top 5 free marketing methods!

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Vacation Rental Scam Avoidance - 101

Posted by Adam Zippin on Jun 13, 2013 2:46:00 PM

The summer is here with warm weather, boat shoes, cookouts, Frisbee’s and family.  Did you notice the one thing missing?  Correct, vacation rental scams are missing this year because you have read this article on 5 steps to avoid a vacation rental scam!

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Tags: Vacation Rental Industry, Barefoot, Vacation Rental, Rentals, Rental Market, Scams, Vacation Rental Software, Rental, Property Management, Second Home, Property Manager, Vacation Advice, Rental Scam, Rental Software, Vacation Home, Vacation

Must Read on Assessing your Marketing Investments

Posted by Adam Zippin on Jun 11, 2013 2:22:00 PM

 I have been in numerous meetings recently at the VRMA conventions where discussions regarding ROI have been addressed, and I believe the ideas put forth can be very useful to those that really want to be able to quantify their marketing investment returns.     

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Tags: Vacation Rental Management, Barefoot, Vacation Rental Software, Software, Rental Management, Property Management Software, Management Software, Competitive Advantage, Rental Software, Break Even, Golden Number

The Top Ten Reasons You Need To Move Away From FRS

Posted by Adam Zippin on Jun 4, 2013 3:56:00 PM

     Over the past few years, there have been some great advances in the software that vacation rental management companies are using.  At the same time, there are still people using outdated vacation rental software.  All this begs the question of, why are people using Dos based systems still? With all the current trends in software, apps, smartphones, tablets, Wi-Fi, 4g, and all the other technical terms that are no longer limited to an IT department, a business would do just about anything to tap into some of these resources.  But there is more to it than simply being able to tap into the internet to run your business.  Browser based systems offer regular updates, most free; Barefoot updates its system every month.  This means that once you purchase the system, the updates allow you to maintain the best system available without additional cost.  A Dos based system is only as advanced as it was the day you bought it, or that you pay to upgrade to.  It may make you nervous to consider what else you still use every day that is from the same time frame.  Without further ado, here are the top ten reasons that Agent 3.0c is better than your current FRS system.

 

1. CRM Tools- The ability to send quickly and easily email correspondence toprospective owners, prospective and returning customers, and vendors from the software without the need to recreate that database in a third-party provider and send reservation data as an attachment.

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Tags: Vacation Rental Industry, Barefoot, Vacation Rental, Software, Property Management, Property Management Software, Management Software, Competitive Advantage, Rental Scam, Rental Software, CRM

A Bold Claim From Homeaway CEO

Posted by Adam Zippin on May 29, 2013 4:25:00 PM

An article published over the weekend has shed a promising light on the vacation rental industry.  In an interview with Carl Shepherd, co-founder of Homeaway, said that he and his company believes that vacation rentals are the future of the vacation industry.

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Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Vacation Rental, Rentals, Rental Market, Rental, Rental Management, Property Management, Second Home, Property Manager, Property Management Software, Management Software, Competitive Advantage, Rental Software, Vacation Home, Vacation, Rental Management CRM, CRM

Why Airbnb Has A Tough Road Ahead

Posted by Adam Zippin on May 23, 2013 3:13:00 PM

Not long ago in a seminar about insurance and liability for landlords and realtors, I was pretty intrigued by how it would carry over to vacation rentals but until now, the lessons learned had gone largely unused.  That was until yesterday when I read an article on an Airbnb user in NYC that was fined by New York City for rental violations.

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Change Your View: Vacation Rental Property Vs. Asset Manager

Posted by Adam Zippin on May 21, 2013 4:55:00 PM

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Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Vacation Rental, Software, Rental Management, Property Management, Second Home, Property Manager, Vacation Advice, Management Software, Rental Software, Vacation Rentals, Rental Management CRM, Golden Number

Barefoot Hits Vacation Rental Tradeshows

Posted by Adam Zippin on May 15, 2013 4:52:00 PM

Most of our blogs have been about some news, trends, or business moves that we learn about.  This one is a bit more generalized but I wanted to take the time to write it out.  Barefoot Technologies actively uses social media, our website, e-mail campaigns, and calls to speak with our clients, both current and future.  However, we also travel to industry tradeshows to meet you, first hand.

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Tags: Vacation Rental Industry, Barefoot, Vacation Rental, Rentals, Rental Market, Scams, Software, Rental, Rental Management, Property Management, Second Home, Property Manager, Property Management Software, Vacation Advice, Management Software, Rental Scam

Another Witch Hunt For Vacation Rentals

Posted by Adam Zippin on May 10, 2013 3:23:00 PM

In Las Vegas it has become illegal to rent homes in short term rentals.  Now, a town in Arizona may be making similar strides.  Gilbert Arizona prohibits short term rentals in single family neighborhoods and is considering extending the legislation to multifamily neighborhoods like condo buildings.  As is, short term rentals are only supposed to occur on commercial properties, however this loophole allows people currently residing in multiple family complexes to skirt the law.

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Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Vacation Rental, Client Expectations, Rentals, Rental Market, Rental, Rental Management, Property Management, Property Manager, Vacation Advice, Management Software, Rental Software, Vacation Rentals, Vacation Home, CRM

4 Industry Leading Ways To Create Efficient Work

Posted by Adam Zippin on May 7, 2013 3:50:00 PM

Today, through our webpage, a contact us form was filled out and submitted to us.  The main resonating message of this e-mail was simple, I am looking to grow but simply cannot do any more work!  As I spoke to this prospect, her issues resonated with me as mere wants of other prospects and clients.  Things that were "nice" and "neat" or that "Jane from reservations would love" seem to get looked over all too often by those not aware of what a few process could do for their business.

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Tags: Vacation Rental Management, Vacation Rental Industry, Barefoot, Vacation Rental, Client Expectations, Rentals, Software, Rental, Rental Management, Property Management, Second Home, Property Manager, Property Management Software, Vacation Advice, Management Software, Competitive Advantage, Rental Software, Vacation Home, Offerings, Rental Management CRM, CRM, CRM Tips