Barefoot Technologies Blog- Vacation Rental Industry News

Must Read on Assessing your Marketing Investments

Posted by Adam Zippin on Jun 11, 2013 2:22:00 PM

 I have been in numerous meetings recently at the VRMA conventions where discussions regarding ROI have been addressed, and I believe the ideas put forth can be very useful to those that really want to be able to quantify their marketing investment returns.     

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Tags: Vacation Rental Management, Barefoot, Vacation Rental Software, Software, Rental Management, Property Management Software, Management Software, Competitive Advantage, Rental Software, Break Even, Golden Number

The Key To The Golden Rental Number

Posted by Adam Zippin on Apr 9, 2013 4:18:00 PM

Each owner has reasons why they own their property, it is an asset.   Like any asset they have expectations that you need to understand, and while there are lots of expectations, the most important is how much they want to make with the property.  That number is something that you need to know, document, and remind the owner of, every chance you can. Consider your own assets and who you have managing them.  For those of you with a portfolio manager, that manager defended past losses based off the market, and that he beat the market average.  It is the same for your relationship with your owner. 

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Tags: Vacation Rental Management, Barefoot, Vacation Rental, Client Expectations, Rentals, Rental, Rental Management, Property Management, Second Home, Vacation Home, Break Even, Break, Even, Golden Number