Barefoot Technologies Blog- Vacation Rental Industry News

Barefoot and SendSquared Announce Partnership

Posted by Guest Author on Oct 15, 2021 2:25:51 PM

MINNEAPOLIS — Sept. 30, 2021 — SendSquared (sendsquared.com), a data and communications platform for the hospitality industry, announced today it has partnered with Barefoot Technologies, a vacation rental management (VRM) software provider. The collaboration will integrate SendSquared’s guest insights and communications technology with Barefoot’s VRM capabilities to provide vacation rental management companies (VRMCs) with tools to take guest communications to the next level.

The announcement was made at the 2021 Barefoot User Conference, taking place Sept. 30–Oct. 2 in San Antonio, Texas, where SendSquared is a sponsor.

“We're thrilled to partner with Barefoot, a company that has been a leader in vacation rental technology solutions for over 20 years,” said Nicolas Wegener, CEO of SendSquared. “Our collaboration will make advanced data and marketing tools accessible to the vacation rental industry at every touchpoint of the guest journey.”

The partnership will provide Barefoot's users with leading edge marketing tools that yield valuable customer insights enabling them to market smarter to guests, increase revenue, and provide superior customer service—all from a single solution.

“Barefoot has always focused first on its clients’ needs,” said Ed Ulmer, president of Barefoot Technologies. “Our partnership with SendSquared will provide our clients with augmented communication tools that enhance relationship management for guests, owners and vendors.”

About SendSquared

Founded in 2018 and based in the Twin Cities, SendSquared provides an all-in-one communication platform for the hospitality industry that facilitates email marketing, SMS, Voice, CRM, and more to help resorts and hospitality organizations grow by building strong customer relationships and increasing direct bookings. SendSquared is trusted by more than 100 leading resorts, hoteliers, and VRMCs. For more information or to demo SendSquared, follow us on Twitter, Linkedin, and our blog.

About Barefoot

Vacation rental management companies want to provide the best experiences for their guests and owners. Whether you are an experienced property manager with hundreds of properties or an enterprising startup, Barefoot provides an affordable and tailorable property management system that includes all the accounting, operations and booking components that you need. And, with direct integrations to platforms, you can drive bookings easily, leaving you free to provide the best rental experiences for guests with concierge services and retain owners with client-for-life strategies. We are here to help you grow your business your way. For more information or to demo Barefoot, follow us on Twitter, Facebook, Linkedin and our website.

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Using a 1031 Exchange to Assist Owners and Investors Purchasing Vacation Rentals

Posted by Ed Ulmer on Aug 17, 2021 9:19:03 AM

A 1031 exchange both forward and reverse are powerful tools for real estate companies focused on vacation rentals. It allows investors/owners to sell investment properties and use all the proceeds to purchase new investment properties while deferring taxes associated with the sale. To qualify as an exchange, the relinquished and replacement properties must be qualified as “likeinkind” properties and the transaction must be properly structured as an exchange. “LikeInkind” relinquished properties and replacement properties must be real properties that have been and will be held for productive use in the investor’s trade or business or for investment, but there is some flexibility and gray area. For vacation rentals, as long as you follow the special definition of vacation rentals, you can apply other investment properties as “LikeInKind”.

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How Barefoot PMS Can Give You a Stress-Free Summer

Posted by Claiborne Yarbrough on Aug 2, 2021 5:22:49 PM

For most people, summer is the best time of year. A time of vacations, spending time outdoors and focusing on the finer things in life — like food, family and fun. But in the vacation rental industry, the word “summer” is enough to make most of us break out in a cold sweat.

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We are Hiring! Barefoot is looking for a Client Success Director

Posted by Ed Ulmer on Mar 24, 2021 5:42:10 PM

About Barefoot Technologies Corporation  

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We are hiring! Business Administrator

Posted by Ed Ulmer on Mar 19, 2021 3:17:15 PM

Business Administrator
Barefoot Technologies Inc is seeking a full-time salaried Business Administrator to conduct administrative duties for the CEO and management team.   We seek candidates that will perform daily tasks with a minimum amount of supervision, are goal-oriented and motivated to grow within our organization.
Barefoot is the leading supplier of software to the vacation rental management industry. We have a reputation for providing excellent customer support and care. We are committed to our work, customers, having fun, and most importantly to each other's success.
Responsibilities

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The Opportunity of 2021 for Vacation Rental Managers

Posted by Ed Ulmer on Feb 17, 2021 10:47:40 AM

Welcome to 2021. As always, I would like to start the New Year with a few insights and opportunities for vacation rental managers that I hope you will appreciate.  I believe that times of change provide opportunity.
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Tags: vacation rental trends

Vacation Rental Management and Contactless Check in and Check out Functionality

Posted by Claiborne Yarbrough on Jul 10, 2020 5:25:22 PM

Among many things that have become a new reality with COVID-19 is the need for vacation rental management companies to offer their guests convenient and safe contact less check in and check out for their guests.

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Use a Rewards Point Program to Create Brand Loyalty

Posted by Claiborne Yarbrough on Mar 25, 2020 2:38:42 PM

As part of our series “Getting Creative in Unpredictable Times”, we want to take some time to go through the benefits of having a reward point module that is part of your brand loyalty program.

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Ed Ulmer's Take on Vacation Rentals in 2020

Posted by Ed Ulmer on Jan 13, 2020 1:11:39 PM

Vacation Rentals are truly now a subset of the larger lodging and real estate industries.  To play in it you must study the past like Expedia’s takeover of the hotel industry.  Then, look at the present and understand the big portals like Airbnb and VRBO and the national players who seem to be getting so much publicity like Vacasa, Stay Alfred, Marriott and others.  And finally, look to the future with players like Zillow, Amazon and the National Association of Realtors. They all will play significant roles in the future. Barefoot takes all of this into account and is the only reservation system that is active in understanding the big picture with a commitment to providing an avenue for independents to remain strong.  

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Skift 2019 Short Term Vacation Rental Conference Round Up

Posted by Ed Ulmer on Jan 5, 2020 5:01:38 PM

I had the opportunity to attend the Skift short term vacation rental conference.  It was a great event, but the real focus was on national players and that is honestly a small part of the entire industry.  It is the loudest because the press likes disruption.  It is not sexy to be mature and consistent.  There were a few observations that may be of interest to each of you.

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