Barefoot Technologies Blog- Vacation Rental Industry News

How to Stay Competitive in the Vacation Rental Software Space

Posted by Claiborne Yarbrough on Apr 5, 2023 10:23:18 AM

In today's ever-changing business landscape, it can be difficult for companies to stay competitive and avoid being bought out by larger competitors. However, there are several things that technology companies can do to stay ahead of the curve and remain independent.

One of the most important things that companies can do is to focus on innovation. By constantly developing their solution, software companies can stay ahead of the competition and create a loyal customer base. Additionally, software companies should invest in research and development to ensure that they are always at the forefront of technological advancements.

Another important factor in staying competitive is to have a strong financial position. Companies should avoid taking on too much debt and should instead focus on generating cash flow. This will help them to weather any economic storms and remain independent.

Finally, companies should also focus on building a strong brand identity. By creating a positive brand image, companies can attract new customers and retain existing ones.

By following these tips, companies can increase their chances of staying competitive and avoiding being bought out by larger competitors.

Here are some additional tips:

  • Become a niche player. If you can find a niche market that is underserved, you can carve out a successful business for yourself.
  • Focus on customer service. Good customer service can make or break a business. Make sure you go above and beyond to provide excellent customer service to your customers.
  • Build a loyal customer base. Once you have a loyal customer base, you can start to build a sustainable business.
  • Be prepared to adapt. The business landscape is constantly changing. You need to be prepared to adapt to change in order to stay successful.

Barefoot Technologies is proud to be an independently owned company that offers a solution to our clients that is constantly under development, including a new dashboard style interface and direct connections to over 50 technology partners. We also are delighted with our 95% client retention rate, which attribute to our deep understanding of our clients needs and our customer service.

If you would like to be more than just a number and working with a team that answers the phone when you have a question or an issue, please consider starting a discussion with Barefoot. You can reach me at or call 252.489.8238 (c) anytime.