Barefoot Technologies Blog- Vacation Rental Industry News

Barefoot Technologies CEO, Ed Ulmer, recently joined Kim Lantis on Dojo Live at HITEC 2024 for an insightful discussion on the future of the vacation rental industry. The conversation covered a wide range of topics, from the evolution of technology to the importance of data and personalization. 

Unveiling the Secret Weapon: How Plants and Curb Appeal Attract Guests to Your Rentals 

**FOR IMMEDIATE RELEASE**

Adapting to the Rise of Women Explorers: Security Strategies for Property Managers

Imagine stepping into the shoes of the modern woman traveler - a demographic reshaping the travel industry. Did you know that in 2024, a reported 54% of women have expressed plans to travel alone? This trend is not new; statistics from 2020-2021 by Condor Ferries revealed that a staggering 84% of solo travel ventures were booked by women. Moreover, post-pandemic data in 2023 shows a 36% increase in searches for solo travel. Emerging last-minute leader Whimstay reports nearly 70% of their bookings are made by women. As a property manager, these figures underscore the need to cater to the unique safety needs and preferences of women travelers. Implementing strategic safety measures not only provides a secure and comforting environment but also positions your listings as thoughtful and trustworthy, enhancing your reputation and encouraging repeat business.

The peak season for many vacation rentals is just around the corner, so property managers need to go beyond routine maintenance and consider strategic measures to ensure a successful and simplified experience.