Barefoot Technologies Blog- Vacation Rental Industry News

Ed Ulmer

Recent Posts

What to Expect for 2017

Posted by Ed Ulmer on Jan 10, 2017 1:43:33 PM

Like most of you, I have seen a few expectations articles for 2017. While I agree with them on most of the trends, I feel they should go further to suggest to you how you might be impacted or to position yourself to take advantage of the current market conditions.

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Tags: Vacation Rental Market

Creating Memories as Part of Your Exit Strategy

Posted by Ed Ulmer on Sep 27, 2016 4:55:22 PM

I know we are all busy with the details of our business, but I believe that it is important as a vacation rental manager to regularly step back from time to time and take a look at the big picture.  From my perspective the big picture is that while we book rooms, those that come and enjoy those rooms are here for something much bigger. They are here for a vacation and a vacation is not about the unit, it is about the memory. 

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Ed Ulmer Announces Candidacy for the VRMA Board -- Supplier Member

Posted by Ed Ulmer on Aug 16, 2016 9:30:00 AM

In April, we hosted our annual Barefoot User Conference prior to the Eastern VRMA Conference. I was completely surprised to discover that out of the 50 attendees only 5 where staying on to attend the EVRMA conference.  When I asked the folks why this was the case the response, in general, was that they “just didn’t see the value in the conference”.

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Tags: VMRA

Think Like A Resort Not Just A Vacation Rental Company

Posted by Ed Ulmer on Mar 21, 2016 4:15:58 PM

I recently had the opportunity to do a tour of the Balsams Resort, which is Les Otten’s (formerly of American Ski Company) new project. For those of you not aware of the resort here is some background. The historic resort, first opened in 1866, has been closed for the last 5 years.  It is basically its own town in New Hampshire and is the site of the first in the nation voting in Presidential elections and primaries — there were nine votes cast in this year’s primary.  The Balsams Resort is an ambitious project to revitalize one of the grand, old resorts in the country.  It is truly a beautiful setting, with a world class golf course, hiking, biking and potential to create the largest ski area in the East.  Historically, the Balsams, for any of you lucky enough to have ever stayed there, was also known for its cuisine, formal dining and cooking school. 

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Vacation Rental Companies as Source for State Revenue

Posted by Ed Ulmer on Nov 16, 2015 4:00:00 PM

We are starting to hear that states are using vacation rental companies as a hub to get information both directly and indirectly that affect taxes, insurance and workmen’s comp issues. 

Consider this. A state revenue agent knocks on your door. They require you to provide data of reservations and that you trust accounts are correct.  In doing so, they capture owners who work with you.  They then have the ability to monitor the owner’s income to see if they are including that for tax purposes. The Revenue Agent also ask you about how you do cleaning and property management, if they are in house staff, they look to see if you fall in or out of insurance guidelines. If cleaners and property managers are independent contracts, they know who they are (thanks to you) and they track them down to see if they are filing taxes and more importantly, if that independent provider is hiring assistants that may fall into insurance and workman’s comp issues.   

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Tags: Vacation Rental Industry