Each owner has reasons why they own their property, it is an asset. Like any asset they have expectations that you need to understand, and while there are lots of expectations, the most important is how much they want to make with the property. That number is something that you need to know, document, and remind the owner of, every chance you can. Consider your own assets and who you have managing them. For those of you with a portfolio manager, that manager defended past losses based off the market, and that he beat the market average. It is the same for your relationship with your owner.