Labor day weekend has always been synonymous with “the party’s over” for summer lovers. The nights cool down, the school busses re-appear, and white pants are no longer fashionably acceptable. With all of that remaining the same, save the white pants myth for you fashionable readers out there, the meaning of Labor Day remains the same, summer is over. For most vacation rental companies, this means fewer bookings, less revenue and the ever dreaded off-season. So how do you battle this as a vacation rental company, ending your season earlier than you wish is never desired.
The answer is a simple two words that will change your business, shoulder season! What is the shoulder season you ask? The shoulder season is that awkward limbo period where you are not quite in the off season but you are out of your peak season. Most companies look at these as just residual income, not an opportunity to grow your business. Follow these 4 simple steps to grow your vacation rental shoulder season.