Barefoot Technologies Blog- Vacation Rental Industry News

New Vacation Rental scam reminds us to be vigilant

Posted by Adam Zippin on May 7, 2014 12:37:00 PM

Summer is right around the corner which means now is the perfect time to look into booking your next summer vacation. Consumers must remember to be vigilant when making their booking online because the potential for scam artists has never been more prevalent. We wrote a blog on February 6th titled Avoid the Pitfalls of Vacation Rental Scams if anyone wants to refresh their memory click the title.

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Tags: Scams, rental industry competition, vacation rental scam, Property Management, Vacation Advice, Rental Scam, Marketing Vacation Rental, Barefoot Technologies

Marketing Your Vacation Rentals: Inbound Part 3

Posted by Adam Zippin on Apr 24, 2014 4:06:00 PM

The third segment will focus on how to convert your new visitors into leads.  In segment 1 we discussed the background of inbound marketing, in segment 2 we covered how to get your message through the traffic of the internet, to the right person.  Once you have increased your traffic, the next step is to begin converting that traffic to leads.  After all, what good is a more qualified lead funnel if your conversion rates stay the same?  You have gone through the work to get your message to the people who want to hear from you, now make the most of this targeting and increase your close rates.

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Tags: Vacation Rental Industry, How to market vacation rentals, Marketing, Marketing Vacation Rental, Property manager marketing, professional management, Inbound Marketing