Barefoot Technologies Blog- Vacation Rental Industry News

Claiborne Yarbrough

Recent Posts

Vacation Rental Management and Photos

Posted by Claiborne Yarbrough on Feb 23, 2015 10:00:00 AM

Barefoot invites our partner Truplace to share some information about how to best leverage photos in the vacation rental management world.

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Barefoot to Attend HomeAway Integrated Partner Meeting

Posted by Claiborne Yarbrough on Feb 20, 2015 5:30:14 PM

Barefoot is pleased to announce that Ed Ulmer will attend the HomeAway Integrated Partner meeting the first week of March in Austin, Texas.
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How to Use Twitter to Market Your Vacation Rental Property Management Company

Posted by Claiborne Yarbrough on Feb 10, 2015 10:00:00 AM

In today’s world, when most anyone wants to research a vacation destination, they turn to social media to: A) research accommodations, and B) find things to do while there.  In addition to creating and maintaining Facebook pages as well as use content marketing to promote the destination and rental properties, Twitter can provide a quick and easy way for vacation rental property managers to entice vacationers to want to find out more about the destination. 

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Ten Components of a Successful Data Port in Vacation Rental Management Software

Posted by Claiborne Yarbrough on Feb 5, 2015 10:30:00 AM

One of the most significant pieces of changing from one vacation rental software to another is a successful data port. At Barefoot, we suggest the following ten components are part of every successful data port.

  1. Identify a subject matter expert on your team. This person has institutional knowledge about your data and business processes. This is especially important if your company has gone through multiple migrations.
  2. Take the opportunity to clean up duplicate data and fields and formatting in your existing system. An example might be owner records that don’t have proper capitalization.
  3. Find a technical resource on your team who knows how to export information. If not, formulate a game plan.
  4. Identify what property specific amenities and data that you want to include and build in the new system that you don’t already have. Sometimes the system is old enough that you cannot put into new information. In newer systems, you should have unlimited amenities.
  5. Identify a means to map data for different components of the system. For example, how will you associate a property to an owner?
  6. If you’ve been using codes to mean something, take the time to look at how you might best create new amenities that will create efficiency, suck as a drop down box.
  7. Don’t put the cart before the horse and create your own spreadsheet. A proactive software solution will have templated worksheets that will target specific types of information so that they can be most effectively imported. Your software provider will advise you as to the appropriate time to pull different sets of information.
  8. Take the time now to check for duplicates. The best thing about a data port is being able to clean up your data. This is your most valuable asset. Treat it as such.
  9. Make sure you are working with a trusted partner who understands the importance of an effective and clean dataport as part of the morale and success of an implementation.
  10. Once the dataport is done, plan appropriately to have the resources on board to verify that the information has come across correctly.

Some Other Thoughts

Generally the decision to data port is based on size… If you are saving 3 minutes per property in manual data entry with 500 properties, you are saving 25 hours of staff time.

Mo Kelly-Ostrosky of C Su!te Complete, a consultant who has completed two Barefoot implementations, including Vantage Resort Realty and Resort Vacation Properties feels this way about successful data porting.  “Consistent data is key to a successful dataport.  Taking the time to make sure the format of all the data is the same and there aren’t any duplicates saves months of post-implementation data clean-up.”

Barefoot has successfully data ported clients who were transitioning from Property Plus, V12, Live Rez, FRS, Entech, Escapia and others. We understand that data porting is one of the top items that can cause stress during a conversion and worse, can completely derail an implementation if not done properly.

If you’d like to learn more about Barefoot’s proven implementation methodology and consultative approach, please contact us at sales@barefoot.com or 804.212.1280.

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More Mergers in the Travel Industry: Expedia and Travelocity

Posted by Claiborne Yarbrough on Feb 3, 2015 11:48:30 AM

It was announced last week that Expedia had acquired Travelocity from Sabre Corporation for $280 million cash.  The “official” merger followed a 2013 agreement “in which Expedia’s technology powered platforms for Travelocity’s U.S. and Canadian websites, while Travelocity drove additional web traffic to Expedia,” according to the Reuter’s article.  This deal has created a huge opportunity for Expedia to be a kingpin in the online travel industry as it also has Hotwire, Hotels.com, and other travel websites in its arsenal.

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Is ERP a Vacation Rental Management Term

Posted by Claiborne Yarbrough on Jan 29, 2015 9:00:00 AM

I’ve been reading some materials lately where various software vendors in the vacation rental software space are identifying themselves as an Enterprise Resource Planning (ERP) tool. Coming from a background in Customer Relationship Management software, which is typically a module of an ERP system, I wondered about using ERP in the context of vacation rental management.

Here’s the definition of ERP from Wikipedia:

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What’s Next for Zillow?

Posted by Claiborne Yarbrough on Jan 21, 2015 12:56:00 PM

In less than 90 days, Zillow’s agreement with ListHub will come to an end making it more difficult for Zillow to keep up with the most current MLS listings across the country.  Essentially, the go-to real estate website will have to secure separate agreements with brokers and MLSs. 

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Tags: Vacation Rental Industry, Zillow, Real Estate Brokerages, MLS

Common Reasons to Work with Vacation Rental Management Companies

Posted by Claiborne Yarbrough on Jan 13, 2015 10:16:00 AM

In parts of the country considered vacation hot spots, the amount of short-term vacation rental properties are on the rise.  It is a natural and obvious evolution as they have become more and more popular as vacation accommodations not to mention people looking towards vacation rentals as investments or ways to add to their income.  The problem with the increase, however, is that many properties are offered as vacation rental properties by owners without following the proper channels. 

In Boulder, CO, city officials in the zoning office took control of the situation and issued cease-and-desist orders to property owners who rent space in their homes via VRBO and Airbnb.  A Boulder Daily Camera News article from last week noted that “The city of Boulder recently sent cease-and-desist notices to 20 property owners who are renting out space in their homes through Airbnb or Vacation Rentals by Owner after complaints were received against them.”  Specifically, the article stated that the cease and desist letters came from the city’s zoning enforcement office and stated that the areas in which the rentals were located do not allow for hotels or bed and breakfasts or any lodging for less than a month. 

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Tags: Vacation Rental Management, VRBO Portal, Airbnb.com

Vantage Resort Realty Vacation Rental Management Launches New Website

Posted by Claiborne Yarbrough on Jan 8, 2015 10:01:00 AM

Vantage Resort Realty of Ocean City, MD launched their new website yesterday (http://www.vantageoceancity.com) .  The website was developed by InterCoastal Net Design. (ICND), a Barefoot Technologies preferred web company.  ICND and Vantage collaborated on the new website and utilized the API integration provided by Barefoot’s vacation rental software.

“This is one of the advantages of working with Barefoot,” notes Ed Ulmer, CEO. “We have fifteen years of development with a comprehensive set of API’s that allow our web partners to get the data that they need to create compelling websites. We are excited to see how Vantage’s new site will bring increased bookings and revenue. Great job ICND team!”

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Tags: Vacation Rental Management, vacation rental trends, Vacation Rental Partnership

Family Friendly Ski Resorts with Vacation Rentals

Posted by Claiborne Yarbrough on Jan 7, 2015 5:01:00 PM

A spectacular family vacation depends on three things – the time of year you go, where you go and where you stay.  During the winter months, there is nothing like taking the family on a ski trip where an immense amount of fun is packed into ordinarily no more than a week. Ski resorts are abundant in North America and many of them have atmospheres and activities that cater to families. 

At most ski resorts, there are also the standard ski resort hotels that offer very nice accommodations along with very nice prices to accompany said accommodations.  However, as an alternative to cramming the entire family into a small hotel room, many families seek out vacation rentals in and around the resorts so that they can spread out and truly enjoy the week.

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Tags: Vacation Rental, Rental Market