Barefoot Technologies Blog- Vacation Rental Industry News

For those of you who have been using legacy products that were purchased by HomeAway for a long time, we understand that the time has come to make a change. You may feel that you don’t have other options, but you do. Now is the time to experience what it is like to work with a software company that understands that you are unique and will work with you to meet your business goals.

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Hello everyone! Happy September! Looking forward to speaking with many of you now that the summer season is over.

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As you know, internet marketing strategies are constantly changing. Two of the largest players in the industry, Google and Facebook, have recently announced some changes that may impact your Vacation Rental business.

In case you missed the announcement earlier this week, Microsoft has reached an agreement to purchase LinkedIn’s business social network for over $26 billion dollars. This is Microsoft’s most expensive acquisition to date and one of the largest acquisitions in the industry. Hear me out while I suggest that this may have significant benefits for the vacation rental industry.

One of the best parts of my job is being able to talk to so many vacation rental companies and their employees, whether they are using Barefoot Vacation Rental Management software or another competing product. This industry is changing so fast for so many of you, with more and more costs, margins that are being squeezed, and the absolute mandate for you to look for additional sources of revenue.

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Last week I posted a blogabout the HomeAway traveler's fee that are now being applied to booking generated through any of HomeAway's US portals. There is an opportunity for the savvy vacation rental manager who looks to their internet marketing expert. This is the first blog in a series of blogs on this topic.

When HomeAway announced that it was being acquired by Expedia in November of 2015, one of the first things that was discussed was the plan to add traveler’s fees to their pricing model for the vacation rental management portal.