5 Ways to Create Customer Loyalty in the Short-Term Rental Industry
In the competitive world of short-term rentals, guest loyalty is more important than ever. Building strong relationships with
your guests not only increases repeat bookings but also turns happy customers into advocates for your business. True loyalty doesn’t just happen after one stay — it’s the result of thoughtful, consistent experiences that guests want to return to.
Here are five proven ways to create customer loyalty in the short-term rental industry — and how Barefoot Technologies can help you make it happen.
Every guest wants to feel valued and understood. Personal touches — like a welcome message using their name, offering a favorite snack, or suggesting activities that match their interests — show guests that you see them as individuals, not just reservation numbers.
How Barefoot Helps:
With Barefoot’s CRM tools, you can easily track guest preferences, previous stays, and special requests, so you can personalize communication and services at every stage of the guest journey.
Quick, friendly, and helpful communication makes a lasting impression. Whether it's answering questions before booking or resolving a maintenance issue during a stay, your responsiveness sets the tone for the relationship.
How Barefoot Helps:
Barefoot’s communication tools let you automate confirmations, send personalized messages, and manage service requests efficiently — keeping guests informed and cared for without overwhelming your team.
Guests return to brands they trust. Consistency in cleanliness, amenities, and check-in/check-out procedures builds confidence in your brand and reduces the risk of bad reviews or disappointment.
How Barefoot Helps:
Barefoot’s operations management features help you coordinate housekeeping, inspections, and maintenance tasks with ease, ensuring that every property meets your quality standards every time.
Everyone loves to feel appreciated. Offering rewards for loyalty — like discounts on future stays, early check-in perks, or small upgrades — can be a major incentive for guests to book again.
How Barefoot Helps:
With our Loyalty Rewards Module, you can create a customized rewards program for your guests. This tool lets you award points for stays, referrals, or other activities, and guests can redeem those points for discounts, gifts, or special services. It's a simple, powerful way to deepen loyalty and encourage repeat business.
Building loyalty doesn’t end when a guest checks out. Following up with a thank-you email, sharing upcoming promotions, or sending holiday greetings keeps your brand top of mind for future bookings.
How Barefoot Helps:
Barefoot’s marketing tools let you segment your guest lists and automate targeted communications, making it easy to stay connected with past guests and inspire them to return.
Loyalty Starts with the Right Tools
Creating customer loyalty isn’t just about offering a great place to stay — it’s about offering a great experience before, during, and after the trip. Barefoot Technologies gives you the flexible, customizable solutions you need to build lasting relationships with your guests.
Interested in learning more about how Barefoot’s Loyalty Rewards Module can help you drive repeat bookings? Contact us today.
