Starting the New Year Right: Refresh and Refocus as a Property Manager
The new year is a perfect time to hit the reset button and set yourself up for success. For property managers, this means taking a step back to evaluate your current processes and ensuring your business is ready to shine in 2025. A little effort now can go a long way toward making this year your best yet. Here’s how you can refresh and refocus:
Audit Your Listings
Your property listings are your digital storefront, and first impressions matter. Take the time to review every single one of your listings to ensure they are accurate and compelling.
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Update Photos: Quality photography can make or break a booking. If it’s been a while since your last photoshoot, now is the time to book a professional photographer. Clean, beautiful, updated images can showcase your properties at their best and attract more guests. Don’t wait until peak season when photographers are fully booked—plan now!
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Revise Descriptions: Descriptions can get outdated quickly. Have you seen phrases like “New property for 2023” still lingering? It’s time to retire those! Rewrite your property descriptions to highlight what’s fresh and exciting in 2025. Focus on details that matter to your guests, like unique features or recent upgrades.
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Verify Amenities: Have you added new appliances, upgraded the Wi-Fi, or installed a hot tub? Make sure your amenities list reflects these changes. Accurate listings build trust and prevent guest dissatisfaction.
Clean Up Your Database
Your guest database is a goldmine of opportunity—but only if it’s accurate. Start the year by:
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Eliminating Duplicate Guests: A cluttered database can lead to confusion and missed opportunities. Deduplicate your records to ensure clean, organized data.
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Segmenting for Marketing: Once your database is clean, consider creating guest segments for targeted marketing. Repeat guests, families, or luxury travelers might appreciate personalized communications.
Review and Update SOPs
Standard operating procedures (SOPs) are the backbone of a smooth-running property management business. Take time to review and update these documents:
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Clarity for Owners and Staff: Make sure your policies and procedures are clear, accessible, and up to date. This reduces confusion, saves time, and ensures everyone is aligned.
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Adapt to Changes: Have you introduced updated tools, changed cleaning protocols, or added new team members? Your SOPs should reflect these updates to keep operations running seamlessly.
Lean on Barefoot Technologies
At Barefoot Technologies, we understand that property management is about more than just handling bookings. It’s about building trust with owners, providing memorable experiences for guests, and running a business efficiently. That’s why we go beyond being just a property management software provider—we’re your partner in success.
We’re consultative and here to help you tackle the challenges of the new year, whether it’s optimizing your listings, refining your database, or simplifying your operations. Think of us as the team behind your team, ready to support you every step of the way.
Make 2025 Your Best Year Yet
With the right tools, processes, and support, this year can be a game-changer for your property management business. Start by auditing your listings, cleaning up your database, and ensuring your SOPs are in top shape. These small steps can lead to big wins throughout the year.
Barefoot Technologies is here to help you succeed. Let’s make 2025 a year of growth, excellence, and unforgettable guest experiences—together.
Ready to take your property management business to the next level? Contact Barefoot Technologies today!