Barefoot Technologies Blog- Vacation Rental Industry News

Adapting to the Rise of Women Explorers: Security Strategies for Property Managers

Imagine stepping into the shoes of the modern woman traveler - a demographic reshaping the travel industry. Did you know that in 2024, a reported 54% of women have expressed plans to travel alone? This trend is not new; statistics from 2020-2021 by Condor Ferries revealed that a staggering 84% of solo travel ventures were booked by women. Moreover, post-pandemic data in 2023 shows a 36% increase in searches for solo travel. Emerging last-minute leader Whimstay reports nearly 70% of their bookings are made by women. As a property manager, these figures underscore the need to cater to the unique safety needs and preferences of women travelers. Implementing strategic safety measures not only provides a secure and comforting environment but also positions your listings as thoughtful and trustworthy, enhancing your reputation and encouraging repeat business.

No one expects it to happen to them, yet every year hurricane season makes a mess of unfortunate travelers’ long anticipated summer vacations. As your guests look forward to relaxation and abundant sunshine this season, it’s wise to note that many popular places to visit in the U.S.—Florida, the Carolinas and the beautiful coastlines of Hawaii—are also prone to hurricane-related travel risks. Though it’s rare that vacation plans are affected by natural disasters, helping guests prepare for adverse weather that could impact their itineraries can help them trust that you’re attending to each aspect of their trip.

After our initial demonstration and any follow-up evaluations or explanatory sessions, it’s time for you to decide whether you’re ready to take the next step in your vacation rental property management business. We know this is a big decision, so we’re available to answer any questions you might have along the way. If you opt for Barefoot‘ vacation rental solution, we’ll get the ball rolling immediately. Our goals are to make your switch as smooth as possible, optimize your all areas of your business business and make day to day life for all members of your team easier in general.

We know that transitioning your team and your business to new software is a daunting prospect. Most businesses have had at least one bad experience where that promised smooth transition to a new workflow or program was chaotic and troublesome. That’s why we offer extensive demonstrations of our software to all parts of your company, showing you each benefit for every single department and individual task. So, what can you expect from a Barefoot Agent 4.0 demo?

Vacation rental management involves juggling a range of tasks on a daily basis. Our days are often completely full managing owner partners and guests as well as chasing up special requests. As all of our time is usually already spoken for, unexpected issues can really take us by surprise.

It’s no secret that the vacation rental space is rapidly evolving. Vacation rental management companies are facing increased competition, rapid consolidation and changing consumer behavior -- all at the same time. To stay ahead, leaders in the space are having to adopt new technologies and revenue management practices. 

Guest blogger -- Clint Harritt,  LuxuryFractionalGuide.com