Barefoot Technologies Blog- Vacation Rental Industry News

Did Your Vacation Rental Management Business Have a Successful Season?

Posted by Mike Todd on Sep 10, 2016 12:26:30 PM

Now that the summer season is officially over for most property and vacation rental management companies, it is common to take a brief step back and assess the season that seems to fly by quicker and quicker each year.  (I mean wasn’t it just Memorial Day like three weeks ago?) 

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Flotsam and Jetsam; Vacation Rental Management Industry Odds and Ends

Posted by Claiborne Yarbrough on Sep 8, 2016 6:26:11 PM

Hello everyone! Happy September! Looking forward to speaking with many of you now that the summer season is over.

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Transparent Trust Accounting for Vacation Rental Managers

Posted by Claiborne Yarbrough on Sep 1, 2016 8:30:00 AM

Barefoot Trust Accounting 101

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Ed Ulmer Announces Candidacy for the VRMA Board -- Supplier Member

Posted by Ed Ulmer on Aug 16, 2016 9:30:00 AM

In April, we hosted our annual Barefoot User Conference prior to the Eastern VRMA Conference. I was completely surprised to discover that out of the 50 attendees only 5 where staying on to attend the EVRMA conference.  When I asked the folks why this was the case the response, in general, was that they “just didn’t see the value in the conference”.

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Tags: VMRA

Running a Lean and Efficient Vacation Rental Business

Posted by Mike Todd on Aug 8, 2016 4:00:18 PM

I love the Olympics and in the true spirit of competition let’s talk about the Vacation Rental Industry.  As the Vacation Rental Industry grows so does the competition.  From the Vacation Rental (VR) Company perspective the competition is fierce.  There is competition to attract new and returning guests, competition to attract the best properties and home owners, competition to attract and keep great employees, competition against hotels, competition against marketing channels (VRBO, Airbnb, etc.…). 

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Tags: Vacation Rental Industry

What Is Your Plan for the Shoulder Season?

Posted by Mike Todd on Jul 14, 2016 10:26:49 AM

I know that most Vacation Rental and Property Management Companies are just starting to get into their summer (and possibly busiest) season.  Working long hours, trying to keep customers happy, getting the most out of employees, and overall just trying to keep your head above water.  So why should you start thinking about the shoulder season?  Because the people that are renting out your properties now and visiting your website are the ones that are going to come back in the off season.

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Internet Marketing Changes That May Impact Your Vacation Rental Business

Posted by Claiborne Yarbrough on Jul 11, 2016 3:53:30 PM

As you know, internet marketing strategies are constantly changing. Two of the largest players in the industry, Google and Facebook, have recently announced some changes that may impact your Vacation Rental business.

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Microsoft’s Acquisition of LinkedIn Will Provide Benefits to the Vacation Rental Manager

Posted by Claiborne Yarbrough on Jun 16, 2016 6:07:36 PM

In case you missed the announcement earlier this week, Microsoft has reached an agreement to purchase LinkedIn’s business social network for over $26 billion dollars. This is Microsoft’s most expensive acquisition to date and one of the largest acquisitions in the industry. Hear me out while I suggest that this may have significant benefits for the vacation rental industry.

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Tags: New Technology

Suggestions for Cost Effective Vacation Rental Upgrades

Posted by Mike Todd on Jun 8, 2016 2:10:21 PM

We all know the Vacation Rental Industry is competitive especially in your specific market.  It then gets more competitive between the properties within your management company.  Unit owners are demanding that their unit be rented, but they don’t realize the 1970’s wall to wall lime green shag carpets and dark paneling with the low popcorn textured ceiling aren’t in style anymore.  I realize that my example is probably an exaggeration, but there are plenty of properties out there that are dated and in need of some TLC.  Getting owners to realize this is another story and getting them to invest in their investment can be challenging.  Some upgrades that can be offered to owners are not too financially painful and usually can be accomplished in the offseason. 

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Boosting Your Vacation Rental Reservations Using a Referral Agent Portal

Posted by Claiborne Yarbrough on May 24, 2016 5:27:28 PM

One of the best parts of my job is being able to talk to so many vacation rental companies and their employees, whether they are using Barefoot Vacation Rental Management software or another competing product. This industry is changing so fast for so many of you, with more and more costs, margins that are being squeezed, and the absolute mandate for you to look for additional sources of revenue.

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