This week we are focusing on one of our social media tools-Advanced Owner Access. It was built 7 years ago when we started to look at social media. Social media from our perspective is not Facebook, Twitter and linkedin, those are just new automated tools for social media. Social media is empowering those that love, worship and are devoted to you with the ability to assist your business. Obviously owners have made a commitment to you, they trust you and that is the bases of most social media-Trust. We have talked about trust before in our blogs-, take a peak by clicking here.
Here is the logic behind this tool. Owners where once Tenants, they fell in love with the area and decided to buy a property or two in the area. Owners surround themselves with people just like themselves, except many of their friends, family and associates may not have made the commitment to buy in the resort area. In addition, while all owners are proud of their properties, the ownership is not something that often comes up in a conversation. But, a friend who knows of the owner’s property trusts that property and the property management company the owner works with immediately. What needs to happen is the connection.