How To Challenge The Hotels
January 11th, 2011
If we want the vacation rental industry to grow that growth needs to come from somewhere. While lodging continues to have an annual long-term growth rate at 3.5%, obviously the hotel sector is by far the easiest and smartest segment we should be challenging. To do so, we really need to think more like hotels in a number of ways. The first and most important is hotels know their niche. A Motel 6 and a Marriott target very different consumers. In fact Marriott has many brands all within their name to focus on segments of the lodging opportunity from short term business, to long term business to tradeshow to vacation. It has done this to survive in a very competitive market. For vacation rental you must also understand your niche and target that segment. Once they understand their niche, the hotels that fit that niche are an ideal case study of services that need to be offered to compete against them.
