Recent studies show more than 50% of Americans traveled to a country of their unique ancestry. What does this mean for vacation rental and travel businesses? With the rise of at-home DNA kits, heritage tours or ancestry trips are growing more and more popular with the American citizen. In 2017, the number of DNA tests multiplied to about over 12 million participants, as told by techologyreview.com. It’s no surprise with these results Americans would want to discover the rich history behind their ancestors, going so far as to pay over $3000 for luxury tours.
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