Most resort communities are overflowing with vacation rental management companies all vying for properties to put into their pool of rental properties as well as the vacationers visiting their destination for a week. It becomes simply a contest of sorts to see which company has the best rentals and the most guests.
All vacation rental companies want to be the “go-to” company for vacationers at their destinations; however, it can be a difficult task to accomplish. If you really want to take your rental management company to the next level, it can be done. Simply become a vacation rental experience provider.
What is a Vacation Rental Experience Provider?
A vacation rental experience provider brings added value to vacations. In addition to providing accommodations and answering questions about the destination, you provide exclusive incentives and rewards to your guests in the form of tickets to events, free dinners at popular restaurants and other things that people would like to have. In a previous entry, we talked about providing excellent customer service. This takes that to a whole new level.
One vacation rental company has done just that. A major summertime destination on the east coast is the Outer Banks in North Carolina. As you can expect, there are a ton of vacation rental management companies there. One of the major companies, Atlantic Realty, provides an exclusive program to the guests renting through their vacation rental division. Because there are so many options when it comes to renting a house for vacation, Atlantic created a program that lets them stand apart from the others. When guests check in, they get a variety preferential passes that include free tickets to area attractions, discounts on meals, and even free or discounted rounds of golf. Additionally, when asked, the property management staff assists their guests by making reservations and even setting tee times in an effort to make their vacation that much more relaxing. Their program has had a huge and positive impact on their rental inquiries and business.
How Do I Become a Vacation Rental Experience Provider?
When you want to make your guests’ vacation more of an experience than simply a trip, it is a good idea to set up a program that is exclusive to your guests. This entails working with area businesses to get free passes and discounts that you can pass onto your guests. It is important to make them exclusive to your guests instead of every rental company in your destination. It is also a good idea to have some really valuable passes like free rounds of golf, free tickets to events and parks to make it a true experience.
Set Your Company Apart from the Rest
It is easy to be a good vacation rental company by providing nice accommodations and being helpful to them. But to step it up to the level of greatness, go the extra mile and become a vacation rental experience provider. Once you get this type of program rolling, you can expect business to increase by leaps and bounds.
Everyone wants to feel they are in the elite crowd every now and then – especially on vacation!
