Barefoot Technologies Blog- Vacation Rental Industry News

How to Increase Your Repeat Customer Base

Posted by Adam Zippin on Apr 28, 2011 5:51:00 AM

In order for you to be a successful vacation rental company in today’s very competitive market, it is crucial to increase your repeat customer base. By repeat customers we mean people that have come and stayed with you at some point and then keeps coming back year after year. The question is how do you increase the number of repeat customers? Sure, a few will keep coming back because they know the owner of one of the properties you are managing, and some will come back just because they love the area. However, there are a few things you, as a vacation rental company, can do to take matters into your own hands and increase your repeat customer base.


Today, customers want to feel like they are having a special and unique experience when interacting with a company.  How are you going to provide each customer with a unique and special experience? Well, to start off with, if you send them a note remembering their birthday, their anniversary etc., chances are that customers will appreciate your extra effort and reward you.


The secret to success is called CRM. CRM stands for Customer Relationship Management, and at Barefoot we believe CRM is the key component to be able to run a successful business. Guests, as well as owners, enjoy hearing their name and having your company remember their special needs and preferences. Managing these ‘details’ can be a complex and daunting task, but at Barefoot we have figured out a solution for that.


CRM can also, besides increasing your repeat customer base, increase your revenue in the shoulder season. Tracking customers interests, like golf, may pay off especially if a highly sought after course is only open to the public during your shoulder season. Does anyone have another suggestions of CRM use in the shoulder season?


CRM is how you will attract repeat customers, as well as increasing your shoulder season revenue. If you are interested in finding out more about our solution for handling CRM, or just want to talk more about CRM, please contact us at 603 428-6255, or