Barefoot Technologies Blog- Vacation Rental Industry News

Predictions for 2011

January 4th, 2011

At Barefoot we develop vacation rental software, and are obviously an advocate for the vacation rental industry. We have said it before and we will say it again: We think the vacation rental industry will grow from 9% to 25% in the next 10 years. We also believe that those who will be successful will need to niche or segment.  In an earlier blog post we discussed some of the recent changes to the vacation rental industry, and how it will affect all involved in the long run.

How To Challenge The Hotels

January 11th, 2011

If we want the vacation rental industry to grow that growth needs to come from somewhere.  While lodging continues to have an annual long-term growth rate at 3.5%, obviously the hotel sector is by far the easiest and smartest segment we should be challenging.  To do so, we really need to think more like hotels in a number of ways. The first and most important is hotels know their niche. A Motel 6 and a Marriott target very different consumers.   In fact Marriott has many brands all within their name to focus on segments of the lodging opportunity from short term business, to long term business to tradeshow to vacation.  It has done this to survive in a very competitive market.  For vacation rental you must also understand your niche and target that segment. Once they understand their niche, the hotels that fit that niche are an ideal case study of services that need to be offered to compete against them.

In 2011, For Rent By Owners must fill out multiple 1099’s

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