How the Right Tools Make Transparency and Strategy Easier
In Part 1, we talked about approaching owner conversations with honesty, data, and a clear plan. But even the best conversation won’t go far if it’s a one-time thing. Owners need consistent, transparent communication and you need the right tools to make that happen without it becoming overwhelming.
That’s where technology comes in — and where Barefoot Technologies can be a powerful partner behind the scenes.
Empower Owner Confidence Through Transparency and Creative Strategy
In any market—especially a tough one—property owners want more than just performance reports. They want reassurance that you’re actively managing their investment with both care and creativity. With Barefoot Technologies, you get the tools to communicate clearly, market smartly, and foster owner trust like never before.
Whether it's real-time performance insights or innovative ways to drive bookings, Barefoot helps you turn a challenging season into a chance to deepen owner relationships and showcase your value.
Here’s how Barefoot supports your owner communication and marketing strategy:
✅ 24/7 Owner Portal Access
Owners can log in any time to see bookings, availability, statements, and reports—giving them a real-time view of how their property is performing.
✅ Targeted Messaging Tools
Send updates, booking tips, or market trends to all owners, specific groups, or individuals—without adding to your administrative workload.
✅ Customizable Reporting & Visibility
Owners can see changes like updated promotions, calendar tweaks, or special offers reflected in real time. Personalized reporting brings data to life, reinforcing your strategy with transparency.
✅ Full Trust Accounting
Barefoot’s industry-leading trust accounting ensures every financial transaction is tracked and easily shareable with owners—building professionalism and peace of mind.
Build Loyalty That Benefits Owners Directly
Creative marketing is key to weathering market shifts—and Barefoot gives you powerful tools to stand out:
🎯 Barefoot Rewards Module
Create guest loyalty programs with redeemable points for stays, referrals, and more. Reward return guests and increase owner revenue through repeat bookings.
🌐 Owner-Branded Micro Sites
Empower owners to become advocates for their own properties with customized micro sites. These can be shared with friends, family, and loyal guests—driving direct, commission-free bookings.
🤝 Referral Agent Network
Tap into a broader booking ecosystem with Barefoot’s integrated Referral Agent Network, expanding visibility while maintaining control over who you partner with.
Final Thoughts: Use Every Conversation to Strengthen the Partnership
A tough conversation handled well isn’t just damage control — it’s an opportunity to reinforce your value. When you combine empathy, real data, actionable plans, and consistent communication (powered by tools like Barefoot), owners feel heard, informed, and confident.
Barefoot Technologies gives you the resources to build not just a successful short-term rental business — but strong, lasting owner relationships that grow through any market condition.
Because when owners know you’re truly “the team behind their team,” they’re with you for the long haul.
Learn more about how Barefoot Technologies can support your business at www.barefoot.com.
About Denise Morris
A Fredericksburg, Texas native, Denise Morris brings over 35 years of experience in the vacation rental industry. Formerly Director of Operations and Director of Owner Relations, she built trusted relationships with property owners while expertly balancing operational demands. Denise is known for her deep knowledge of property management software and her ability to enhance communication and transparency.
Affectionately called “The Queen of Culture,” Denise is recognized for creating genuine connections and fostering positive team environments. Her blend of operational expertise, tech fluency, and heartfelt leadership makes her a respected and authentic voice in the industry.
