CRM & Lead Management
Manage Every Relationship—All in One Place
Barefoot’s CRM (Customer Relationship Management) isn’t just a tool—it’s a strategy. Built for the full range of property management businesses, our CRM module empowers you to track, nurture, and convert leads while building long-term relationships with owners, guests, and vendors.
Whether you're focused on short-term stays, long-term tenants, mid-term rentals, timeshares, or corporate housing, Barefoot gives you the tools to manage contacts across every stage of the lifecycle.
A suite of tools at your disposal
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Advance CRM
The Barefoot CRM is purpose-built for vacation and short-term rental professionals. It brings everything you need into one centralized platform—eliminating the hassle of bouncing between systems and reports.
Property managers can easily access homeowner details, property information, reservation history, and all past communications—right within the Barefoot CRM. Everything you need to manage relationships and make informed decisions is at your fingertips.
Automated Workflows and Communication
Automation is essential for property managers juggling the demands of a growing rental portfolio. Barefoot’s CRM helps reduce manual work with tools that simplify your daily operations.
From automated task assignments to smart email campaigns triggered by specific actions or timelines, Barefoot keeps your team on track and your communication consistent—so nothing falls through the cracks. Plus, our platform supports listing integrations to minimize repetitive data entry and ensure accuracy across channels.
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Enhanced Homeowner Management
Your homeowners will appreciate the powerful features available through Barefoot’s Owner Portal.
Accessible via desktop or mobile, the Owner Portal provides real-time visibility into property details, booking calendars, and financial reporting. This transparency helps build trust, strengthens relationships, and empowers your homeowners to stay informed and engaged—without needing to reach out for updates.
Homeowner Acquisition
Finding and onboarding new homeowners is simpler with Barefoot’s homeowner acquisition tools. Our CRM supports you through every stage of the process—from the first touchpoint to a signed agreement.
Vacation rental managers can easily track and prioritize leads, send customized proposals, and manage all communication in one place—making your acquisition process more efficient and effective.
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