Micro Target Your Ideal Guest
The foundation of a successful holiday marketing campaign for vacation rentals starts with targeting one of your most important assets—your existing guest database. Past guests are an asset for vacation rental managers. They already know and trust your property, making them more likely to return during the holidays.
Using Barefoot Agent’s unlimited amenities, you can collect data points for your guests, including their interest and preferences. Use this data to generate lists and build email campaigns around snowboarders that want ski in and out properties, foodies who crave the chef ready kitchen, or the parents of young families who want the convenience of a pool. When presented with a property that seems tailored to them, your guests will be happy to click on that book now button.
Pro tip: In Barefoot, on the Search for Guest page, you can use the Rental History drop down to cultivate a list of all guests that had rented with you before during a certain time period, who have not booked with you yet. Do not forget to scroll to the bottom of the search page to add those guest amenities into the search as well.
One of the most effective touches to past guests had been built on a previous social media campaign, where they asked guests to submit a photo during their family vacation as part of a contest. They then used that photo as a holiday postcard to market back to their most valuable repeat guests... the response rate was off the charts.
Pricing Strategies, Coupons and Rewards
Dynamic pricing can jumpstart your holiday marketing campaigns. It involves adjusting your rental rates in real-time based on several factors such as demand, seasonality, and booking lead times. Here is how to use dynamic pricing effectively:
Leverage Automation
The point of using technology to help you run your vacation rental business is to create efficiency through automations. During the holidays, you should be using the following automations to help you book business with high customer service:
In a competitive market, holiday marketing campaigns can make a substantial difference in your vacation rental business. By applying the strategies discussed in this blog, you can seize the holiday season's potential to its fullest, increasing bookings, enhancing customer satisfaction, and boosting your revenue. Elevate your holiday marketing campaigns and watch your vacation rental business flourish with the help of Barefoot Technologies tools and partners.
Barefoot provides an all-in-one solution for vacation rentals and those that act more like resorts, with access to industry-leading partners to extend their technology stack. Our technology assists the professional vacation rental manager acquire and retain guest, owner, and vendor relationships with industry-leading trust accounting. Barefoot is under continuous development, with a new user experience being implemented as version 5.0. Because we place an emphasis on knowing and delivering on our client's needs, we have a 95% client retention rate. For more information, please visit the Contact Us page.