Barefoot Technologies Blog- Vacation Rental Industry News

Adapting to the Rise of Women Explorers: Security Strategies for Property Managers

Imagine stepping into the shoes of the modern woman traveler - a demographic reshaping the travel industry. Did you know that in 2024, a reported 54% of women have expressed plans to travel alone? This trend is not new; statistics from 2020-2021 by Condor Ferries revealed that a staggering 84% of solo travel ventures were booked by women. Moreover, post-pandemic data in 2023 shows a 36% increase in searches for solo travel. Emerging last-minute leader Whimstay reports nearly 70% of their bookings are made by women. As a property manager, these figures underscore the need to cater to the unique safety needs and preferences of women travelers. Implementing strategic safety measures not only provides a secure and comforting environment but also positions your listings as thoughtful and trustworthy, enhancing your reputation and encouraging repeat business.

The peak season for many vacation rentals is just around the corner, so property managers need to go beyond routine maintenance and consider strategic measures to ensure a successful and simplified experience.

In the dynamic realm of property management, having a reliable and efficient vacation rental management solution is crucial for success. Barefoot Technologies stands out as an all-in-one property management system that not only offers robust features, like unlimited amenities, but also provides unparalleled training and support to its customers. From the moment new users come on board, Barefoot Technologies goes above and beyond, starting with our comprehensive training program. 

This time of year is a golden opportunity for vacation rental managers to boost their revenue by using the holiday season to reach out to past and new guests for future bookings. In this blog post, we will discuss various techniques that can help vacation rental managers maximize their holiday marketing campaigns, including using the tools Barefoot’s PMS (Property Management System) provides, like historical data and dynamic pricing, microtargeting guests, utilizing automations and offering coupons and rewards. 

Here are some good best practices for vacation rental management companies when a hurricane is coming:

Barefoot and Key Data Dashboard are pleased to announce an important new piece of their integration that will promote communication with owners about where the local market stands and how their property is performing relative to that market with a current property performance report. This allows the vacation rental manager to show up to the moment data to emphasize their management value proposition and increase the stickiness for owner relationships from inside of the Barefoot owner portal.