Barefoot Technologies Blog- Vacation Rental Industry News

Marketing Your Vacation Rental: Inbound Part 5

Posted by Adam Zippin on May 21, 2014 4:13:00 PM


Congratulations, your web traffic is higher than ever, you are seeing more leads now and you are closing and bringing in more guests than years past.  I guess this means your inbound marketing program is over, right? Not quite, social referrals and social medias are worth their weight in gold and now is the time to turn your guests into advocates!

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Tags: Vacation Rental Industry, How to market vacation rentals, Property Management, Rental management Software, rental marketing, Property manager marketing, Inbound Marketing, Vacation Rentals, Rental Industry Changes, HubSpot Tips

Marketing Your Vacation Rental: Inbound Part 2

Posted by Adam Zippin on Apr 10, 2014 12:34:00 PM

In the constant struggle that is marketing, getting more people to your website is not always the answer, sometimes it’s getting the right people.  This week I will address the Paveya infographic’s first stage which is “attract website visitors”.  This is the starting point for all your inbound marketing tactics for your vacation rentals and can impact your business immensely.  The point of this stage is to move “strangers” to become “website visitors” and improve visibility for your website.

In years past, this one have been done with one word, “SEO” or search engine optimization.  Many people use the term SEO to this day but the old definition of SEO bears a minimalistic resemblance to the current methods of optimizing your website.  The first page on Google or other search engines has led to some interesting tactics in web design.  It also led to the creation of an entire industry that would focus on helping you beat the google algorithm.  However, Google has evolved and its latest stage of algorithm has left the SEO hotshots of old in the dust.  The new way to think about SEO should focus on content creation.

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Tags: Vacation Rental Industry, How to market vacation rentals, Property Management, Rental management Software, rental marketing, Property manager marketing, Inbound Marketing, Vacation Rentals, Rental Industry Changes, HubSpot Tips